Headline
1. Is my headline catchy and appealing to your readers?
2. Is my headline between 40 – 60 characters long?
3. Is the main keyword included in my blog post title «As Is»?
Description
4. Does my description identify the problem and state that I will explain the solution?
5. Does my description make readers anxious to read my post?
6. Is it between 120 and 156 characters long?
7. Did I mention my primary and LSI keyword in it?
Researching
8. Did I use primary research, data and source whenever possible?
9. Did I back up all statistics and data with links to the primary sources for added credibility?
Formatting
10. How long are my largest paragraphs? Are they all under four sentences long?
11. Have I frequently used H2s and H3s to break up my writing into appropriate sections?
12. Do I consistently present list-type information with bullet points or numbered lists?
13. Have I made important words, phrases, and sentences stand out?
14. Does the format of the post appeal to me as an objective reader?
SEO
15. Does my title have my primary keyword close to the beginning?
16. Is my description both keyword focused and captivatingly clickable?
17. Is my keyword density below 3%?
18. Have I frequently included synonymous search queries in the content?
19. Are all images appropriately tagged and named?
Voice
20. Does the tone match existing content on the site?
21. Is the voice consistent with the brand or company image?
22. Is the tone of voice also consistent throughout?
23. Does the tone convey personality?
24. Will the intended reader feel a positive connection?
CTA
25. Is my CTA located at the end of the writing?
26. Does it inspire emotion in and connect with my audience?
27. Is it very conspicuous and impossible to miss?
Copyright
28. Is my content 100% original (unless you purposely quote and credit other posts)? Have I checked it with Copyscape or some other plagiarism checker?
29. Have I forgotten to credit any statistics or case studies I've used?
30. Are the images I've used appropriately licensed and credited?
Editing & Readability
31. Do I have exactly 0 typos in my writing?
32. Do I have 0 grammar mistakes, and does the post have good sentence fluency and structure?
33. Have I looked through the post multiple times to correct various mistakes?
34. Do I have close-to-optimal scores on Flesch Reading Ease test (60 and above)?
