Did you know that only 20% of today's chief marketing officers believe their staff are ROI-driven?
It's a sad statistic that reveals some pretty depressing truths. If you're in the same boat, of feeling under-appreciated and wondering whether your work is really making an impact, what can you do? Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start! Lucky for you, there are no ineffective blog writing tips here. We've surveyed the latest research and studies to provide you with the very best.
Check out our fluff-free list of proven blog writing tips to increase the impact of your content marketing:
1. Humanize Your Data
Terrible marketers convey their thoughts. Better marketers use data to back up their claims. And it turns out, the very sharpest copywriters put these statistics in a human context.
Research shows that people are more likely to take action based on data when it's directly applied to them. Instead of saying "9 out of 10 marketers see improvement from these blog writing tips," try "9 out of 10 of your competitors are seeing actionable improvements from these tips!"
2. Understand People are Suggestible
As a writer, you have the ability to change people's minds. Own that power, and use it for good. Copyblogger reports that putting the word "small" before "fee" increased the conversions of an offer. Readers believed that the fee was reasonable because the copywriter told them so! Don't be afraid to use biased adjectives as long as you don't come across as too self-promotional.
3. Transport Your Readers
Think of your favorite novel. Why do you love it so much? There's a pretty good chance you actually felt like you were in the shoes of the hero. In other words, it transported you out of your day-to-day life, into a fantasy land. Turns out, this concept of transport is closely tied to persuasion, and yes, more sales. You can achieve it by using:
- Detailed Imagery
- Suspense and Mystery
- Metaphors, Irony, and Humor
- Modeling Actions and Behaviors
Love this idea? Look into 15 Storytelling Techniques for an Amazing Brand Story.
4. Use Conformity
People really want to fit in. It's possibly a little sad, but true. Well-regarded psychological research has indicated that the desire to fit in is so strong that people will even give the wrong answers to simple questions in order to match what their peers are doing.
Use conformity to your advantage by letting your readers know that it's socially-advisable to listen, by using social proof or stating usage statistics like "hundreds of marketers love our blog writing tips."
5. Play to Loss Aversion
The average person hates to lose something 2.5 times more than they want to gain something. Does that sound a little confusing? Well, think about it in these terms. You are 2.5 times more likely to want to avoid losing your hard-earned money than to want to learn how to earn more. Re-frame your arguments and thesis statements to fit the human tendency toward loss aversion!
6. Let Your Readers Take Control
We've all got at least a few control freak tendencies. Psychology Today confirms that people want to exert control over their destiny and day-to-day events. Can your blog writing tips help marketers achieve better results? Does your product allow people to be healthier and more productive? By all means, be clear about how you can help your readers maintain control.
7. Understand the Role of Jealousy
People are jealous. Recent studies confirm that jealousy is even common in the animal kingdom, making it every bit as natural as emotions like fear or anger. Understand that your readers may be jealous of their colleagues, bosses, or peers, and this could be a pain point triggering their decision to purchase your product. Use this to your advantage.
8. Highlight Expertise
Studies performed in a medical setting indicate that nurses follow Physician's advice 95% of the time, even if it's incorrect or goes against their own judgement. By positioning yourself and your brand as experts in your field, you'll be better able to convince your readers to take action.
9. Don't Only Sell Savings
People are tired of being told they'll save money. You know what's even more effective? According to Stanford University, it's the idea of saving money. That's the phenomenon behind wildly effective business slogans like "It's Miller Time." While "free" and "sale" will always be major triggers for budget-conscious people and businesses, time is another non-renewable resource you can't afford to ignore.
Are you a self-proclaimed data nerd? Then by all means, check out the blog writing tips in Top Blogging Statistics: 45 Reasons to Blog!