As our customers approach us for blog writing services, they tend to ask the same questions over and over. Business blogging is different from personal, you are limited in time and have to set priorities...
Often it’s just difficult to find the time to do the writing even though you know your business and your customers extremely well.
1. "Will I be a good blog writer?"
Yes, you will. Just like with any other skill, blogging is 1% inspiration and 99% perspiration. So, it’s a matter of practice, time, and efforts...and certainly you can handle it!
2. "What is the ideal length of a post?"
This depends on your particular blogging strategy. According to Neil Patel, there is a direct correlation between the number of words in an article and how many links, tweets, Facebook shares a post gets. In his example, a post of 1500 words received the most user and search engine love.
Overall, your written piece should be long enough to address the question your audience has. This could be anywhere between 300 and 2000 words long (the longer posts for thorough how-to guides).
3. "How often should my business blog be updated?"
There is a direct correlation between the amount of traffic your website gets and how often you blog. And guess what? Traffic brings customers, both current and potential. If you have the time and resources, 5 times a week is best. If 5 times a week is bit too much, don't blog any less frequently than once a week.
If you need help, reach out to us for a consultation, we can help you scale your blog writing.
4. "How do I come up with ideas for my posts?"
The best way to come up with blog writing ideas is to think about the questions your customers ask most often. The best ideas are out there in the air; you but need to write them down. Talk to your customers to get ideas as well on things they would like to read about. Once you have the ideas, it is just a matter of taking them out of your head and putting them on a piece of paper.
5. "How do I write quality posts?"
The best posts are a mix between a topic you are really excited about and intensive, deep research. So, pick something you are passionate about and do your homework. Your passion and education about the topic will show in your post.
6. "What is a “call to action” at the end of the blog posts?"
Calls to action originate from your content strategy. Essentially, it’s a targeted action you want your reader to take after reading your post. It can be to download an eBook, request a consultation, or as simple as to leave a comment.
7. "What is an Editorial Calendar?"
Basically, it’s your content plan and posting schedule. Once you’ve decided how often you want your blog to be updated, you need to stick with that schedule. It will have all the critical milestones that should be accomplished and when, data you need when managing your writing team
8. "When writing, should I SEO my posts?"
Absolutely! Obtaining more website visitors from search engines is one of the most popular and important goals for a blog (no traffic, no business!). So your posts should be optimized for the keywords customers use to search for products and services.
Normally, you will include a keyword in the title. For example, in this article, it's “blog writing." In the description, it's listed again: “blog writing." Finally, it's used a few times throughout this article in as naturally as possible.
9. "What visuals or photos are best for the posts?"
You are the hero for your business. So, photos of your business, your team, your office, and your products are the best. If those aren't available, find relevant content on the web and cite correctly and appropriately. Please, please… forget about stock photos. Stock photos are often generic and don't provide much value to your posts. Find rich media like infographics or relevant graphs if you cannot take photos yourself of what you need for your blog post.
Any other questions you tend to ask yourself? Share them in the comments below and we’ll add them to this post or the next ones to come.