One more week in the marketing world has come to the end, and we can highlight the most prominent discussions and share the most valuable articles. Thus, content marketers have discussed content strategy, small business lead generation techniques, Facebook Insights new features, the death of Google Keywords Tool, shared their tips and tricks on creating viral content and discussed social strategies for business.  For those who had not time to track the news but want to keep abreast of all marketing trends we’ve curated the most interesting articles from the past week.

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Pssst. Your lead generation strategy isn’t going to be very effective unless you’re willing to give back. We’re talking about eBooks, whitepapers, case studies, templates, and other awesome freebies your prospects can exchange for their email address.

Collecting contact information to build your email list has gotten significantly more difficult as both email platforms and consumers have become hyper-sensitive to being spammed.

In order to capture the greatest degree of prospect interest possible, you’ve got to have something truly awesome to trade for their names and email addresses.

Image Credit: FreeDigitalPhotos

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