Few books have made a bigger impression on culture than J.K. Rowling’s Harry Potter series. With millions of copies sold around the world, the books defined the pre-teens years for the crop of millennials who are now entering the work force. The books are more than purely entertaining fiction, however. They’re rich with allegory and philosophy, and have more to reveal about marketing tactics and best practices than you may realize.

While we’re fairly certain Rowling didn’t have inbound marketing on the mind when she penned the series, we’ve uncovered some magical lessons to help shape your marketing tactics:

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