Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media.

If you’re new to press release writing and want to master this art, read our 4-step guide.

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I’m going to be bold here and create an ultimatum for bloggers.

Your headline is the most important part of your blog post.


Because if you don’t have a great nay, sensational, awe-inspiring headline for your blog post, no one will ever read it.

As such, it doesn’t matter if the content is top-notch. It doesn’t matter if you’ve discovered a cure for cancer and you’re telling everybody about it in your post, because no one will click-through from the headline to read it.

Sufficiently scared?

Good. Now here’s how to ensure you content does get read — 11 proven strategies to craft a phenomenal headline that drives traffic.

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When it comes to blogging, is more always better?

Deep down, we all know the general answer to this question. You should blog as much as possible, until your quality starts to slip. The point where your length, depth and originality start to slip is the point where you should scale it back.

Some of us are familiar with HubSpot’s state of inbound report, which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate.

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How do you feel about most of the websites you come across online? Can you tell why you like them?

People are visual. Many even decide on a purchase based on what they see.

  • 92.6% of people believe that visuals are a #1 factor that affects their purchase decision
  • 90 seconds of initial viewing is enough time to make a judgment about a product
  • 85% of the reason people decide to buy is based on color

Getting your visuals right in the digital age is important. If you don’t do it, your competitors will. I know you are in the game to win. So, let’s do it!

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The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words.

It’s certainly possible to buy images. In fact, it’s easy. However, it can get expensive pretty quickly, especially if you’re committed to delivering quality visual content. If your budget is tight, you’ll be thrilled to learn that there are places to find images on the web for free.

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You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Writing is not enough: to be heard you have to share your blog posts with others.

  Do you also forget “marketing” in your content marketing strategy?   The steps below briefly outline what should be on your content marketing “ta-da” list.

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The About Us page is one of the most visited pages of your website. But what happens after visitors land on it–do they stay on your site, look at your offerings, contact you for more information? Or do they disappear?

Part of the trick to keeping visitors and turning them into leads is to tell a powerful brand story, one that grabs and holds their attention like a great novel or movie. If you’re having trouble using stories in marketing, try these 15 storytelling techniques to help you write a better brand story.

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People have been telling stories since we could draw on cave walls. Bedtime stories, grand odysseys, tall tales, epic adventures, tragedies, romances, comedies – these are how we understand one another, how we bond with each other.

Stories are how smart marketers win their customers’ hearts.

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Selling isn’t just about the cool things your product can do, and buying isn’t a logical process. Stories bridge the gaps between features and benefits and the deep emotional reasons people buy. Stories build connections between you and your prospects – emotional connections that keep them coming back to you.

Consider your favorite blogs and the most memorable commercials. They used the art of storytelling to bypass your logical mind and put their message straight in your heart. Whether you laughed, cried, hated the product, or rushed out to buy it, the stories stuck in your mind and kept you coming back for more.

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