Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly). They are so powerful that leading surgeon Dr. Atul Gawande actually wrote a book called “The Checklist Manifesto: How to Get Things Right.”
And guess what?
Checklists aren’t just for brain surgeons. They’re also an incredibly powerful tool for writing flawless blog posts.
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.
Simply Googling the phrase will bring up search results with strong opinions on both sides. To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business:
Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it.
To be clear, I don’t want you to stuff your blog posts with a bunch of keywords to the point that no human will be able to read them. That’s definitely not my point here. Keyword stuffing doesn’t work, but Google still needs to associate your website with certain keywords and phrases to send you relevant traffic.
And who doesn’t want relevant traffic?
With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough.
To help you avoid burnout, beat writer’s block, and ultimately get more results, here are 35 sure-fire copywriting tips from some of the greatest copywriters and advertisers.
Growth hacking… Is this a new buzzword or a must-have skill for a digital marketer? Like many things, the most effective solutions are often born from scarcity. That’s probably one of the reasons why growth hacking is a trend associated with start-ups. While it’s not quite hit the mainstream yet, I believe it’s just around the corner for larger organizations.
So here you are – thinking about your blog strategy and what the results could be. Wondering what are the most critical rules to hit the least amount of bumps along the way? I know firsthand that bumps can be tough stuff.
Within our first year at Writtent, we went from 0 to 1000+ daily visits. And these 1000 visits cost us just 1 article a day – and our traffic continues to grow without any signs of slowing down.
Does it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? The solution to your problem might be business blogging – or creating more content if you’re already on it. It’s the single most-effective way to
If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging:
If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list.
Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.
As you can see in the following graph from Statista, the total volume of posts and blogs is continously growing – and – yes, it can be easy to miss important stuff from leading internet marketing blogs.
About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that ‘blogs are a great way to engage your visitors.’ (U.addresstwo)
Still not sure whether you need to have a blog?
Here are 20 stunning facts about business blogging that will make you think differently.
Today I’m thrilled to catch up with one of the most influential people in today’s marketing world, Mitch Joel. Mitch is the President of digital marketing agency Twist Image and author of the popular blog Six Pixels of Separation.
Mitch is also a sought-after keynote speaker, and recently published the book Ctrl Alt Delete. He kindly shared a few moments with me today: