When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel.
Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play.
By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more!
The list can go on and on…
It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content.
If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Great! But it’s easier said than done, right?
To understand “agile marketing,” you must first understand the whole agile methodology. Introduced first for software development, this method focuses on using new work cadences, sometimes known as “sprints,” to prepare for an unpredictable workflow. The traditional method is known as the “waterfall” method, or put simply, taking on each task as it comes, even if it’s piled on top of something you’re already working on.
To build an awesome business blog, regular updates and original quality content are unquestionable. The task itself is quite challenging, and one of the first questions raised is where to get the ideas?
How do you come with content so magnetic it will both draw traffic and spark interest of prospects and clients to be shared everywhere online? Copyblogger suggests a variety of tricks, from Google Alerts to mind mapping, or you can start by reviewing the following blog post ideas:
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.
Merely having a static site for your business today is just not enough. In fact – without regular updates – such a website can even hurt your business.
Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates.
Okay… here we go!
Inbound is so hot right now. One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Over 3,300 participants from 128 countries worldwide weighed in on how their organizations are adopting current marketing trends, tactics, and practices, and what really drives results. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report:
The last thing we want to happen is you missing out the most interesting articles of the week. For that reason we traditionally write about five worth-your-attention pieces of content. This way we don’t have to worry about you passing by valuable information without taking a look at it.
This week people have been talking about creating content. It’s not that easy, is it? Well, there are a lot of great guides that help you create content that matters. Let’s take a look together.
Quite a week that was, huh? So much information has been generated that it’s quite difficult to look through all the article titles in your readers’ list, not to speak of reading them. No worries: we have scanned through a lot of content and presented only the best for you to check out.