There is only a 16% chance someone will actually read your entire blog article.
Staggering, isn’t it? Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Formatting your articles appropriately is key to success at business blogging.
Still, you need to avoid mistakes under review in this article at any cost. Remember that poor text formatting pushes off your visitors…
The average marketer today uses 12 different content marketing tactics.
Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. It goes without saying that the wider you’re able to cast your net, the better your results will be. You need to consistently come up with more content marketing ideas to publish even more engaging content.
Recent studies by the Content Marketing Institute have found that 78% of best-of-class marketers are creating more content than they were a year ago, and you can be sure this includes more visual content, audio files, and slideshows than ever before.
Writing blog titles isn’t much of an art.
That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. It’s a highly unpredictable, non-exact science, but a science none the less.
If you’re using email marketing to promote your content, you’re certainly on the right track. Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below:
Other estimates put the figure much higher, at closer to $57.25 for every dollar invested in newsletters and other forms of email outreach. Regardless, it’s clear that email is still a pretty powerful means of reaching your prospects and customers. Sharing your content through this medium allows you to provide value to your audience, and remain top-of-mind with prospects who are considering a purchase.
Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future, you’re in luck. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports.
Topics covered range from content marketing usage to consumer preferences, and far beyond. Buckle your seatbelts, because this is going to be epic:
2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. And 2013? That was when these seemingly disparate marketing practices began to convene. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach.
“So, stick a fork in it. Guest blogging is done, it’s gotten too spammy.”
Every marketer with an internet collection gasped when Matt Cutts, Google’s head webspam fighter, published these words on his personal blog a little over a week ago. For decades, guest blogging’s been the backbone of many brilliant brands’ outreach strategies, and often with remarkable results. Case studies have reported remarkable results, including 400% jumps in subscribers from landing a single post on a high-authority site:
If you thought January was a quiet month for online marketing news, you probably weren’t paying especially close attention. Many marketers are already taking a close look at their strategies, budgets, and key performance indicators for 2014, especially following Matt Cutt’s mega-announcement to approach guest blogging with a new sense of caution.
Could blog content writing be Zen?
Maybe not at first glance. I don’t know about you, but most of the content marketers I know are a pretty jittery bunch. Between the gallons of coffee they drink (what is it about writers and coffee?), and the fact that they’re always creating, learning and thinking, we probably come across more caffeinated than calm.
There’s a lot to consider when designing a blog. You’ve got to keep usability, search engine optimization (SEO), and your company’s branding in mind. However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO.
In the past two year’s, Google’s search algorithm has changed to put more weight on likes, shares, tweets, and +1s than ever before. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse.