Maintaining productivity outside of an office environment can be difficult, especially for freelance writers who have no boss but himself or herself. You’ve got great resources to provide the best possible blogs, articles, and ebooks for your clients, but somewhere between the research and the editing, it’s easy to lose focus. The result is either a hastily completed project that meets deadlines but not much else, or well-executed content that’s a little too late.
Blogging has become increasingly popular in recent years, especially with businesses now utilizing this little Internet secret to bump up traffic to their websites. It’s magical, amazing, wonderful to be able to catch a potential client’s attention and have them itching to learn more about what you’re offering, whether it’s a specific product or just a shared knowledge of something they’re interested in. Nothing will stamp out that interest faster than a poorly formatted blog, though.
Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? It’s pretty safe to assume that more than half of us struggle with publishing professional blog posts. Whether you’re failing often, or afraid to fail to begin with, you probably can’t escape the fact that content marketing is quickly becoming the norm. 78% of CMOs think content is the future of marketing ideas and strategy. Mistakes can range from egregious to subtle, and we’ve compiled a list of the most-common errors we see often:
A business blog is important for your company’s online visibility, maybe writing just isn’t your cup of tea. Here are five signs you need a blog writing service.
After all, sites with blogs tend to enjoy 55% more visits than those without. Of course, to really see the best results from your blog, several factors must always be at play.
There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, social media and other newfangled marketing ideas to gain traction online is newer still. When you factor in how quickly digital trends can change and the recent meteoric rise of mobile technology, it’s clear that smart marketers are in a perpetual state of research and development.
While the basic function of a business blog is to convert your visitors into leads and eventually sales, you still want to entertain, educate, and delight. When you notice your conversion rates are low, there’s a good chance you’re not living up to your end of the bargain. Unfortunately, the reason for a dip in conversions may not be readily apparent, especially if you’ve experienced success in the past. So, what can you do to keep those conversions coming?
These days, social media has become incredibly prevalent, not just for people to stay in contact with one another, but as a new platform for businesses to advertise and reach their customers. Just about every business has a website to take advantage of that, but what about a blog?
What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into smaller components and the team works in “agile sprints” towards smaller goals.
The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.