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Do blogging metrics really matter? Yes, they absolutely do. If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action.

As Jay Baer points out, “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Unless you take a deep look into your traffic sources, page views and conversions on a consistent basis, you could find yourself at the helm of a blog that’s attracting the wrong type of visitors, or worse, just isn’t getting the attention you deserve.

Content creation and promotion are hard work, so make sure your efforts are paying off.

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