Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy.

According to Social Media Guru Ted Rubin, the problem has everything to do with faulty company strategies. You can’t just set up profiles and expect fresh leads to come streaming in. You’ve got to invest your energy wisely, and build a social media strategy that’s bulletproof.

If you’re not sure whether your efforts are setting your business up for a win or fail, we’ve curated insights on the most common mistakes, and how you can fix them.

Continue reading