Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. There are now nearly 7 million blogs on the internet, a meteoric increase over the 100,000 that existed a decade ago. From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. We’ve highlighted 25 of our favorites below:
“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.
Over 2 million blog posts are published to the web each day. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience.
Startup expert Neil Patel recently stated that content creation is only half the battle – the rest is gaining notice.
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. That being said, there’s a very fine line between effective content promotion and alienating your potential audience by being a spammer.