93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time.

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.”

Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. It’s never mattered more to incorporate multimedia elements in your marketing strategy. To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry:

Continue reading

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies.

While your inbound strategy should revolve around creating content people love, it’s even more important to generate marketing that the right people love. Articles created to satisfy a broad segment of website visitors won’t capture the hearts of anyone.

Developing a deep knowledge of your ideal customer, a concept known in the marketing realm as buyer persona profiling, is critical to increasing the relevance of your efforts.

Continue reading