93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time.
Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.”
Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. It’s never mattered more to incorporate multimedia elements in your marketing strategy. To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: