We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said it himself that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
If your headline doesn’t have the necessary moxie, you can bet your colored pencils that no one will read the body copy. Here are 7 ways to kick it with headlines (plus examples from the pros).