Blogging - Page 16

If you’ve been marketing your business online for any amount of time, you know that content marketing can be super powerful.

You probably also know that blogging is one of the best ways to make content marketing work for you.

But if you’ve never blogged before, or don’t know how to start a business blog, blogging and content marketing can be a little intimidating. The problem is,
finding reputable resources to help you get started can be tricky, too.

That’s why we’ve compiled this ultimate list of blogging tips and resources. We’ve done all the research for you and rounded up the best tips, tricks, and ideas we could find in one easy location. Here’s to finally starting a business blog and making it work for you!

One of the best things about content marketing is how it builds credibility, amplifies authority, and makes you a thought leader.

But what exactly is thought leadership?

Wikipedia defines a thought leader as someone who “is recognized by peers for having innovative ideas. Thought leaders often publish articles and blog posts on trends and topics influencing an industry.”

Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. But all that content creation sure takes a lot of time–time you sometimes don’t have.

Plus, after consistently publishing epic content for a while, the well of inspiration can dry up. Your customers and prospects are left with parched throats and you wonder what to do now.

The solution is simple: content curation.

Just as I promised, I keep on going with the latest NMX 2013 updates from Las Vegas. There were so many social business gurus there that one blog post just isn’t enough to tell a good tale. So let’s talk about Dana White, UFC President, as he was undoubtedly one of the more colorful figures in attendance. His engaging Twitter posts literally capture the hearts of more than 2 million followers, and it’s not simply a coincidence. Here’s what Dana lists as his top priorities in working with UFC fans:

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Now what?

First you need to find an expert or two to interview. Then you’ll nail down the details, the technical stuff, and the interview itself. Use these interviewing tips to help you prepare and record interviews your customers will love to hear and share.

Experienced content marketers have been hailing the expert interview as one of the best sources of content since the Internet was born, and with good reason. Interviews with experts help you get better information than you might have been able to get otherwise, vary the content you produce for more engagement, and lift the burden of creating tons of content on your own.

If you’re using content to attract and engage your prospects and customers, expert interviews can take your content marketing to the next level.

Arm yourself with the following tips and interview ideas for content marketers to find the right experts and discover compelling stories your target audience will love to hear.

If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike.

When you can demonstrate how your product or service creates actual results for your customers, new leads will flock to you, instead of your hunting for them.

Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.

With a little guidance and inspiration, they’re a piece of cake.

To help you get started writing your success stories and maximizing their benefits, we’ve compiled the basic steps you’ll follow to write a case study and some great interview questions you can use.