When you first start a business blog, coming up with blog topic ideas can be tough. If you’re a one-person-show like a freelancer, consultant, or coach, it’s even tougher. Use this list of business blog post ideas as a springboard to get you started.
Blogging - Page 17
It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. Why?
- To spread brand awareness
- To improve SEO on a brand-new website
- To build trust and authority
- To engage with customers, leads, and fans
So you’ve decided to pursue content marketing and started a blog for your business. Now what?
If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse.
You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1, we listed most of the back-end tasks of starting a corporate blog. In Part 2, we’ll talk about the fun parts–branding and content creation.
If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine.
In short, your business blog is where you can engage with people and build your brand like never before.
The thing is, starting a business blog is nothing like starting a personal blog. And most resources telling you how to start a blog only focus on personal blogs.
Not too long ago, blogging was the new big thing online. Many new big things have come and gone, but blogging is still going strong. In fact, keeping a blog is so popular that there are hundreds of free blogging platforms, well-known social media have added blog features, and other social platforms are based on the concept of microblogging.