Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business.
But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a valuable, effective part of your marketing mix.
So what do you do?
As content marketing becomes more widespread and effective, the answer is outsourcing.
You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly?
If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter.
Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.