Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation.
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If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web?
92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.
If you are a newbie to the world of SEO copywriting, this is a must-read list. If you are a professional at SEO copywriting, I’m sure you will still discover new tips and information for yourself.
Are list posts part of your content marketing strategy?
If they’re not, they definitely should be! List posts are the second most-shared form of content, after infographics. They’re easy-to-digest for readers, and have an instant viral quality. That doesn’t mean you can sit down to pen the perfect list post without effort, though. There are tactics you can use to improve your content’s performance. Here is some of the latest data to improve your approach:
Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.
The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics.
What is the secret behind the perfect blog post?
Is it the formatting, the research, the editing, the optimization, or the images?
The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success. Studies show that over 90% of marketers today are publishing custom content. There’s no lack of competition, which is all the more reason to ensure your work really shines. Here are the factors that go into an exceptional blog:
The journey of a thousand miles begins with a single step
Mastering blog writing can seem hard and time consuming. Well, actually it is.
Writing is a skill, so it takes a lot of hard work and dedication to become a better writer.
It doesn’t mean it’s impossible, though!
Productivity is huge in freelance writing and blogging. Like, make or break your business huge.
What a lot of people don’t often realize is that any freelance writer actually has a ton of stuff to do.
First and foremost, there’s the actual work: the article writing/blogging/copywriting.
Then, there are clients to email. Prospects to Skype. Sources to interview. Other freelancers to communicate with. Invoices to send. Finances to keep track of. Health insurance to pay. Personal marketing to do.
I hope you’re getting the picture.
If you want copy that converts, you need to understand these 5 basic essentials of good copywriting.
Good – nay, great copywriting has to have a certain set of standards. By following those standards, you can ensure that your copy has a fighting chance to make your business (or your client’s business) money, and lots of it.
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts.
Don’t know how to keep up?
Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%.
Headlines.
The single most important piece of copy in a blog post.
One of the ultimate determinants of a blog post’s success.
If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title.
If you do get them right, your blog post has the potential to go viral and bring your business obscene amounts of traffic and customers.