Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure.
Don’t get me wrong — those benefits are great and doubtlessly essential to successful online marketing, but we marketers often like to be able to get specific, measured benefits out of something. Never fear, for such benefits are certainly available with content marketing. Here are 9 content metrics that will help you determine tangible ROI from your content production.