Content Marketing Archives - Page 3 of 15

7 Must-Do Things for Successful Content Marketing

26 Reactions 4 Comments

Did you know that more than 90% of companies use content marketing techniques? Blogs are responsible for most of the successful content marketing online. In fact, having a dynamic, regularly updated blog can provide a company with up to 67% more leads per month compared to companies that just have a website.

Most businesses understand that content is an extremely important part of their online marketing strategy, but not all businesses know how to use their content properly for the best effect. The problem is further complicated by the fact that there’s a lot of outdated or just bad advice circulating, and it isn’t always easy to know which bits can be trusted. Luckily, we’ve sorted out the wheat from the chaff for you. Here are 7 things you must do if you plan to be successful with content marketing.

9 Ways to Measure Content Marketing Success

Jasmine Henry

65 Reactions 9 Comments

Are you reaching your content marketing goals?

I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. We’ll clue you in on a little secret. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone.

27 Writing Flaws Costing You Clients & Cash

Jonathan John

40 Reactions 4 Comments

Forget about all your blog marketing and traffic generation efforts.

Because if all the traffic you’re generating is being led straight into a blog full of and overflowing with any of these 27 writing mistakes, you’re just cheating yourself out of new clients and, therefore, more cash.

In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online.

Why Storytelling Matters: a Data-Driven Answer

Jasmine Henry

48 Reactions No Comments

Image source

There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Some of today’s smartest organizations are mastering the art of telling tales on digital platforms, and experiencing remarkable results for their efforts.

How to Defeat Content Mediocrity Once and for All

Jonathan John

3 Reactions No Comments

On the Internet, there’s just about 1 billion websites and 507,000,000,000 pages of information.

Fact: There’s more than enough content on the web already. Way more than enough.

In blogger terms, that means that if the only content you publish is rehashed themes already found all over the blogosphere, then don’t bank on success. Maybe that strategy worked back when there were only 10,000+ Internet users per website, but today, there’s only 4 for each.

Publishing Сontent is Half the Battle: Here is The Other Half

Francois Mathieu

8 Reactions No Comments

Many factors influence the success of your content: a shareable and clickable headline, the quality of your content and the visual assets to support it. But more often than not, people overlook one of the most important part: distribution. Getting that content in front of your target audience. Publishing content is just the beginning…

55 SEO Copywriting Tips for Rocking Content

Nelson Dias

184 Reactions 81 Comments

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. After all, what is the point of getting prospects to pages that do not serve a purpose?

To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. We have also included a number of resources for writers and marketers.

Bookmark, share, and enjoy!

25+ Phenomenal Resources to Market Your Blog Better

Jonathan John

13 Reactions No Comments

Crafting lip-smacking, mind-blowingly awesome content isn’t enough.

If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content.

No idea how to do that?

No problem!

Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience.

25+ Resources to Write Killer Headlines

Danielle Small

10 Reactions 6 Comments

Stop wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. These great tips will have you writing amazing killer headlines that will get your blog read and shared.

11 Ways to a Rocking Content Marketing Strategy

Jasmine Henry

8 Reactions No Comments

Image source

No more mediocrity.

If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world.

Are you with me? Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: