Did you know that more than 90% of companies use content marketing techniques? Blogs are responsible for most of the successful content marketing online. In fact, having a dynamic, regularly updated blog can provide a company with up to 67% more leads per month compared to companies that just have a website.
Most businesses understand that content is an extremely important part of their online marketing strategy, but not all businesses know how to use their content properly for the best effect. The problem is further complicated by the fact that there’s a lot of outdated or just bad advice circulating, and it isn’t always easy to know which bits can be trusted. Luckily, we’ve sorted out the wheat from the chaff for you. Here are 7 things you must do if you plan to be successful with content marketing.