Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content.
Fear of terrible content
I bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. While 71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish.
I know exactly why you’re here, reading this.
Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.
Well, I’m going to let you in on one of the best-kept secrets in business today. Everyone’s using freelance writers. 62% of organizations are outsourcing their content, which is pretty staggering when you think about it. However, managing freelance writers isn’t always simple. Here are some of the most effective and proven hacks we know to help you succeed:
A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.
Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.
What’s the best marketing you’ve ever encountered?
Maybe it’s Verizon’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content. It was probably really persuasive.
If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought.
But never fear — just because your blog isn’t attract customers now doesn’t mean that it won’t in the future — all your blog needs is probably just a quick boost. So, here are 15 ways to boost your blog’s customer-generation.
Google Authorship is a unique markup that allows you to connect your Google+ account with your blog posts and website. When you have Google Authorship enabled, your Google+ profile picture appears alongside your website link in Google’s search results.
If you haven’t yet jumped on the Authorship bandwagon and claimed your markup, it’s high time that you did. Here are 15 reasons why.
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007.
Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles). His traffic continues to decrease daily.
Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing.
If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014.
Because if all the traffic you’re generating is being led straight into a blog full of and overflowing with any of these 27 writing mistakes, you’re just cheating yourself out of new clients and, therefore, more cash.
In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online.