Is there anything better than a real-life content marketing success story?
I didn’t think so! While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple.
What if you’re trying to make a startup seem like a bigger, more well-established brand? Or what if you’re trying to create simple, accessible content around a really complex and technical product?
These questions, and many more, were answered in the following case studies from leading marketing agencies. We’ve picked some of our favorites, with an eye toward including brands that succeeded for their clients in the face of a massive challenge: