On the Internet, there’s just about 1 billion websites and 507,000,000,000 pages of information.

Fact: There’s more than enough content on the web already. Way more than enough.

In blogger terms, that means that if the only content you publish is rehashed themes already found all over the blogosphere, then don’t bank on success. Maybe that strategy worked back when there were only 10,000+ Internet users per website, but today, there’s only 4 for each.

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When it comes to blogging, is more always better?

Deep down, we all know the general answer to this question. You should blog as much as possible, until your quality starts to slip. The point where your length, depth and originality start to slip is the point where you should scale it back.

Some of us are familiar with HubSpot’s state of inbound report, which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate.

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No more mediocrity.

If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world.

Are you with me? Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come:

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Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. Studies have found that 60% of viral advertising isn’t created by Fortune 500s. It’s crafted by smaller brands. You have the power to earn thousands of Facebook shares, ReTweets, and +1s. And today, we’ll share some tips on how you can unleash it.

You already know the fundamentals of content that’s destined for viral. It’s going to be well-written, effectively targeted to the audience, and contextually spot-on. However, we’ve chosen to look a little deeper, and shared the science behind some of the world’s most popular blog posts:

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How do you feel about most of the websites you come across online? Can you tell why you like them?

People are visual. Many even decide on a purchase based on what they see.

  • 92.6% of people believe that visuals are a #1 factor that affects their purchase decision
  • 90 seconds of initial viewing is enough time to make a judgment about a product
  • 85% of the reason people decide to buy is based on color

Getting your visuals right in the digital age is important. If you don’t do it, your competitors will. I know you are in the game to win. So, let’s do it!

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Is there anything better than a real-life content marketing success story?

I didn’t think so! While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple.

What if you’re trying to make a startup seem like a bigger, more well-established brand? Or what if you’re trying to create simple, accessible content around a really complex and technical product?

These questions, and many more, were answered in the following case studies from leading marketing agencies. We’ve picked some of our favorites, with an eye toward including brands that succeeded for their clients in the face of a massive challenge:

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Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it.

To be clear, I don’t want you to stuff your blog posts with a bunch of keywords to the point that no human will be able to read them. That’s definitely not my point here.  Keyword stuffing doesn’t work, but Google still needs to associate your website with certain keywords and phrases to send you relevant traffic.
And who doesn’t want relevant traffic?

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