The winter holiday season means really, really big business.

December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter.

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Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.

The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.

Minimize the backlash and make the most of your email list by following these basic do’s and don’ts of email etiquette.

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Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters.

While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Are the majority of emails you send bouncing back to you? Is your spam complaint rate so high your messages aren’t even being read?

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Email should be the power player of your inbound marketing strategy.

In case you haven’t heard, it’s still an incredibly effective method of connecting with consumers. The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers.

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Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?

The difference is often in the social media and marketing efforts used to promote content.

A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.

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Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results.

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Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.

That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again.

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Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example.

But like business blogging, newsletters for business sometimes have a bit of a learning curve.

If you’ve been wondering how to write a newsletter, the good news is it’s relatively easy. Once you make all the preliminary decisions about your e-newsletter, then all you have to do is plan the editorial calendar, get everything written, send it out, and track the results.

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