Quality content isn’t enough anymore. If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Wait, what?
It’s only been a week since Content Marketing World 2013, the world’s largest gathering of content marketing professionals. Over 2,000 attendees gathered in Cleveland, the unofficial “content capital of the world” September 9-12 to listen to the expertise of prominent professionals such as LinkedIn’s Jonathan Lister and Jonathan Mildenhall of Coca Cola.
While it’s hard to pin point a single event that was most valuable, there’s no question that Content Marketing Institute (CMI) founder Joe Pulizzi stole the show in his opening keynote address. Dressed in his trademark orange suit (you read that right), Pulizzi’s talk focused on sharing some of the coolest insights from CMI’s annual report which is developed in conjunction with MarketingProfs, scheduled for release in the near future.
Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.
Whether you were lucky enough to score a spot at the show, or you’re curious about some of the incredible inbound marketing lessons learned during the four-day event, we’ve compiled a list of brilliant takeaways from the conference.
Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events.
Visiting different trade shows, summits, forums and marketing conferences is a great opportunity to become immersed in sharing your knowledge with the brightest and the best people in the industry.
These events are very important tools in everyday marketer’s job, and they are vital to achieving your professional goals.