If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought.

But never fear — just because your blog isn’t attract customers now doesn’t mean that it won’t in the future — all your blog needs is probably just a quick boost. So, here are 15 ways to boost your blog’s customer-generation.

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Forget about all your blog marketing and traffic generation efforts.

Because if all the traffic you’re generating is being led straight into a blog full of and overflowing with any of these 27 writing mistakes, you’re just cheating yourself out of new clients and, therefore, more cash.

In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online.

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Figuring out how to start a blog isn’t the hard part. Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics. And the benefits of improved blog traffic are pretty clear:

These tips on how to start a blog aren’t necessarily the most conventional advice you’ll find online, but believe me – they really work.

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While the concept of branded content has been around for decades, the practice of publishing blogs, eBooks and white papers to the web is less than a decade old. Studies by the Content Marketing Institute have found that 61% of customers are more likely to buy from a brand who offers free content resources. Leads generated through inbound marketing cost about half as much as leads from outbound marketing methods. It’s not too late to make the plunge into custom content.

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Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach. Guest posting can help you tap into other blogger’s networks, but it’s time-consuming to form the relationships and deliver original posts.

A relatively little-known option for your marketing strategy is to syndicate content, which carries many of the benefits of guest posting without the attached labor.

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One of the biggest concerns businesses have about their websites–other than generating leads and making sales–is traffic. The more traffic you get, the more leads and sales you’ll eventually get. So the question is, how do you increase website traffic?

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck.

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