If you thought January was a quiet month for online marketing news, you probably weren’t paying especially close attention. Many marketers are already taking a close look at their strategies, budgets, and key performance indicators for 2014, especially following Matt Cutt’s mega-announcement to approach guest blogging with a new sense of caution.
December is traditionally a time for reflection, analyzing, and improvement. There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come.
If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further.
Once again, it’s been a pretty wild ride through the marketing news arena in November. The little app that could, Snapchat, shocked almost everyone when they refused to sell for the staggering sum of $3 billion, leaving it clear that we’re moving towards a new era of mobile messaging. Major research firms revealed that email usage is slipping, and brands are struggling to find talent to hack their analytics.
Do you think October was a quiet month for online marketing news? Quite the opposite, actually. This months’ online marketing news is enough to send many experienced marketers into shock. Once you recover, it could be time to seriously rethink your strategy. Not only is Facebook losing market share among younger consumers, Google’s lost the respect of some of the most famous marketing minds around.
Have you heard about Google’s 15th birthday present to itself? Last week, the world’s undisputed search giant rolled out an all-new search algorithm, dubbed Hummingbird because “it’s fast and light”. The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001.
The shift’s been described as “silent,” despite the fact that the company’s engineers estimate it will affect around 90% of search results. The company’s offered few technical specifics on just what we can expect from Google Hummingbird, though search experts worldwide are quickly identifying what content marketers can expect in this all-new era of search.
One more week in the marketing world has come to the end, and we can highlight the most prominent discussions and share the most valuable articles. Thus, content marketers have discussed content strategy, small business lead generation techniques, Facebook Insights new features, the death of Google Keywords Tool, shared their tips and tricks on creating viral content and discussed social strategies for business. For those who had not time to track the news but want to keep abreast of all marketing trends we’ve curated the most interesting articles from the past week.
Inspiration and motivation can come from some rather unlikely places. From independent rap superstars who gain a following without the backing of a record-label, to a content curation website which focuses primarily on positivity, the incredible power of content shines through this week’s top stories on content marketing strategy.
Anything is possible with the right level of dedication to excellence, regardless of whether your objective is to sell singles or dominate a saturated niche. To rejuvenate your content marketing strategy and commitment in the weeks to come, we’ve curated this week’s most inspirational news items:
If there were a single trend in the content marketing realm this week, it would be higher quality. A recent study by content marketing firm INM this week revealed a shocking truth: not only is creating content more common than you think, having a distinct strategy for content marketing has become the norm.
While the news is entirely positive for content specialists, it means one thing for companies: the time is now to improve your content. In the future where virtually every company is creating blogs, eBooks, and white papers, it’s critical to ensure your efforts have the potential to stand out. If you needed any more motivation to focus on quality, Google announced this week that websites which offer an in-depth approach to answering search queries will be rewarded. We’ve curated the top news stories of the week, which will help you win in the weeks and years to come.
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It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. The occasion? July turned into August, and the realization set in that there were only a few more weeks left of summer. While your opportunities to soak up some sun in 2013 are quickly drawing to a close, take your tablet outdoors to improve your marketing game while enjoying the beautiful weather. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web.
Image source: boo_licious / Flickr.com
Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come.
However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy. As Wes Nichols pointed out this week in Forbes, it’s every content marketers challenge to take a more agile stance, so they’re prepared for the upcoming flood of insights.
To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: