The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business.

To inspire your content strategy in the weeks to come, we’ve curated the brightest articles we encountered this week, which range from an honest look at using technology to make your job easier, to an inspiring case study on why content is critical to remaining competitive.

Join us as we review the latest news for marketers:

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Be an expert, or go home. They’re strong words, but they were a key takeaway from a recent interview with Google’s Matt Cutts, one of the driving forces behind modern search. The world’s leading spam fighter revealed a plethora of insights for your content strategy, including a strong recommendation to differentiate. Don’t write something your competitors have already covered; take the time to describe it better than anyone else. Adopt new tools, follow thought leaders, and don’t be afraid to try new tactics in order to produce content that search engines and consumers can’t help but notice. In order to help you elevate your content strategy in the coming week, we’ve compiled 5 of the most brilliant articles to hit the web in recent days.  

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It’s been a pretty dramatic week in the marketing arena. Following the release of Instagram’s new video app, Twitter’s Vine was suffering a decrease in popularity and utilization. Vine responded nimbly this week with 15 new-and-improved features. While it’s anyone’s guess which video app will prevail, companies of all sizes can take a lesson from the agility Vine displayed in responding to their competition.

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I hope that you have experienced real spring and blossom in your marketing this week. Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. A recent CMI research on small business content marketing is attached!

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