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Blogging Metrics: Apply Actionable Intelligence

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Do blogging metrics really matter? Yes, they absolutely do. If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action.

As Jay Baer points out, “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Unless you take a deep look into your traffic sources, page views and conversions on a consistent basis, you could find yourself at the helm of a blog that’s attracting the wrong type of visitors, or worse, just isn’t getting the attention you deserve.

Content creation and promotion are hard work, so make sure your efforts are paying off.

14 Ways to Do Competitive Marketing Analysis

Madison Ferguson

38 Reactions 16 Comments

The small business landscape is arguably tougher than ever before. A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever.

11.5 Content Creation Tools for a Super Blogger

Parker Hall

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Your content is really only as good as its context. Would you read something about a 2012 political election, or best practices for using MySpace? Probably not. Humans have an innate craving for trending news and breaking stories. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”

Best Keyword Research Tools

Christina Walker

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Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results.

But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. By learning what your target market is looking for and what kind of language they use to find it, you can create products and content that are more attractive to them and that truly deliver what they want. That leads to a better reputation and more traffic and customers.

5 Money Saving Tips for Quality Content

Sasha Zinevych

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Hope you all had a lovely summer week. Today’s issue of content marketing news focuses on how you can do content marketing yourself at low expenses while the value of quality content is also emphasized. Enjoy and stay tuned!

7 Best Newsletter Builders for Great Newsletters

Christina Walker

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Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results.

6 Content Hacks For Rocking Inbound Marketing

Sasha Zinevych

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I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros!

The Best Content Curation Tools for SMBs

Christina Walker

34 Reactions 21 Comments

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.

*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.

The History of Peace on Earth