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Do blogging metrics really matter? Yes, they absolutely do. If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action.

As Jay Baer points out, “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Unless you take a deep look into your traffic sources, page views and conversions on a consistent basis, you could find yourself at the helm of a blog that’s attracting the wrong type of visitors, or worse, just isn’t getting the attention you deserve.

Content creation and promotion are hard work, so make sure your efforts are paying off.

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Your content is really only as good as its context. Would you read something about a 2012 political election, or best practices for using MySpace? Probably not. Humans have an innate craving for trending news and breaking stories. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”

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Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results.

But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. By learning what your target market is looking for and what kind of language they use to find it, you can create products and content that are more attractive to them and that truly deliver what they want. That leads to a better reputation and more traffic and customers.

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Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results.

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I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Connecting with your audience,  improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros!

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With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.

*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.

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The History of Peace on Earth

I’ve heard it said that a group of academic researchers and historians compiled some startling information about peace in history.

According to these scholars, over the past 3,400 years, humans have been entirely at peace for 268 of them, or just 8 percent of recorded history.

Some others have calculated that during this period there have been 14,351 wars both large and small, in which 3.64 billion people have been killed.

They estimate that the value of the property destroyed is equal to a golden belt around the world 97.2 miles wide and 33 feet thick.

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