Today I’m thrilled to catch up with one of the most influential people in today’s marketing world, Mitch Joel. Mitch is the President of digital marketing agency Twist Image and author of the popular blog Six Pixels of Separation.
Mitch is also a sought-after keynote speaker, and recently published the book Ctrl Alt Delete. He kindly shared a few moments with me today:
There’s just no question that the internet has drastically changed the face of marketing. A few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities.
Image courtesy of Watchakarun / FreeDigitalPhotos.net
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.”
Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report, and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression.