“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.
Over 2 million blog posts are published to the web each day. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience.
Startup expert Neil Patel recently stated that content creation is only half the battle – the rest is gaining notice.
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. That being said, there’s a very fine line between effective content promotion and alienating your potential audience by being a spammer.