75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time.
Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns.
Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy.
According to Social Media Guru Ted Rubin, the problem has everything to do with faulty company strategies. You can’t just set up profiles and expect fresh leads to come streaming in. You’ve got to invest your energy wisely, and build a social media strategy that’s bulletproof.
If you’re not sure whether your efforts are setting your business up for a win or fail, we’ve curated insights on the most common mistakes, and how you can fix them.
One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. In an era where multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse.
“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.
Over 2 million blog posts are published to the web each day. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience.
Startup expert Neil Patel recently stated that content creation is only half the battle – the rest is gaining notice.
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. That being said, there’s a very fine line between effective content promotion and alienating your potential audience by being a spammer.
With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.
Guest post from Elissa Smith
Building a community around your website or blog is a pretty big challenge. Not only do you have to get people’s attention, but you also have to make them want to return over and over again, as well as directly interact with what they’re seeing. That being said, while attracting people may be hard work, there are plenty of ways to help encourage reader participation. Here are some tips to help establish your online community and then build on it!
Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report, and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression.
Image courtesy of jscreationzs / FreeDigitalPhotos.net
Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates.
While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign.
Inspired by the awesome infographic designed by Voltier Digital (see scrollable image below), we’ve curated 17 fresh ideas
to help you generate more exposure than ever before.
While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low.
While it’s challenging to develop an accurate gauge of engagement on Google+, studies indicate that user engagement with the platform is weak, especially compared with social media giants Facebook, Pinterest, and Twitter.
Hope you all had a great marketing week, and weekend is time for helpful reading. Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Stay tuned!