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Every day, 55 million Facebook statuses are updated. The stream of information on the internet is staggeringly fast. Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence.

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60 million visitors a month head to Slideshare.

If you’re unimpressed, think about this:  it’s considerably less social than other networks.

While users can follow others, it’s primarily a center for information discovery.

The most-common tags on the network are business, market, trends, research, social media, and statistics. 

If your B2B brand is seeking ways to get your content in front of more B2B decisionmakers, adding Slideshare to your social media strategy may be part of the solution.

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LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine.

Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

The average income of a LinkedIn member is around $109,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.

There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.

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With technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish?

Don’t worry – getting started with social media for small businesses doesn’t have to be hard.

It will take some research and experimentation to find what works best for your business and audience, but following are the basic steps every business follows to start using social media.

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The best thing about Twitter is the real-time interaction it allows businesses to have with partners, vendors, customers, and prospects. But the best thing is also the worst thing: to have real-time interaction, you have to be on Twitter all day, and in business you can’t afford that.

Unless you can hire a full-time social media manager to tweet, post updates, and otherwise engage with people online, you need to plan your tweets ahead of time and use a platform to publish them for you.

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