The internet is the great equalizer for small business marketing, especially with the advent of social media sites where you can reach millions of users. The problem is, it’s easy to get distracted on those sites and waste hours instead of moving on to other tasks.
Enter Twitter scheduling and social media automation, which have a lot of strong supporters─and strong opposition.
Both the support and the opposition have plenty of good reasons, but first, let’s define the difference between scheduling and automation.