At Writtent.com, I had the honor to speak with one of the top 20 women bloggers and the most influential woman in Social Media according to Forbes Women, the Chief Content Officer of MarketingProfs, Ann Handley.
She is also the co-author of the best-selling book on content marketing, Content Rules, which I highly recommend to read.
Ann shared some really great tips and ideas with us, covering content marketing insights and trends for 2014:
@HNesterenko: What are your 3 greatest marketing discoveries of 2013?
- @AnnHandley: I relaunched my personal site (AnnHandley.com) this year. So in terms of tools, I discovered Yoast. I love the way it simplifies and almost gamifies the search optimization effort.
I'm also a fan of Addvocate , launched by my friend Marcus Nelson, which greatly simplifies and centralizes a company's social content efforts.
And finally I really dig SnapApp . Full disclosure: I'm an advisor. But I am because I believe in the product's ability to engage an audience. We've used it at MarketingProfs to create all kind of interactive content with great results.
@HNesterenko: What do you think will be the biggest online marketing trend in 2014?
- @AnnHandley: Content, along with content marketing, has in the past few years come into its own, both as a concept and as a practice.
Next — in 2014 and beyond — comes the notion that good writing is the foundation of all good content, whether that content is a 140-character tweet or the product pages of your website or your content marketing infographic. I wrote about this with more in depth on LinkedIn.
@HNesterenko: What are the things you'll change in the way you create and promote your content in 2014?
- @AnnHandley: I'm launching (with my friend Tim Washer) a new video show. Our soft launch was yesterday: I've always considered myself more of a writer, so video is a brand-new way of communicating for me.
@HNesterenko: What is your #1 personal rule you always follow?
- @AnnHandley: I have two:
1. 'Follow the Fear: Do things that scare you.' I wrote about that here.
2. 'Be kind. Everyone you meet is carrying a heavy burden.'
- Ian MacLaren, Riffing on Plato
What are your thoughts about the future of online marketing? Do you agree with Ann? Share your opinion in the comments below.