If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine.

In short, your business blog is where you can engage with people and build your brand like never before.

The thing is, starting a business blog is nothing like starting a personal blog. And most resources telling you how to start a blog only focus on personal blogs.

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Not too long ago, blogging was the new big thing online. Many new big things have come and gone, but blogging is still going strong. In fact, keeping a blog is so popular that there are hundreds of free blogging platforms, well-known social media have added blog features, and other social platforms are based on the concept of microblogging.

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