Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can:

  • build your expertise and reputation in your industry
  • flood your website or blog with traffic
  • increase brand awareness and recognition

Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Because articles focus on the reader, not the link itself, these links are much more valuable, especially when you publish your articles on directories with high PageRank.

To help you make the most of this type of content marketing, we’ve compiled a list of the best article writing tips to get you started.

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You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1, we listed most of the back-end tasks of starting a corporate blog. In Part 2, we’ll talk about the fun parts–branding and content creation.

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If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine.

In short, your business blog is where you can engage with people and build your brand like never before.

The thing is, starting a business blog is nothing like starting a personal blog. And most resources telling you how to start a blog only focus on personal blogs.

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Not too long ago, blogging was the new big thing online. Many new big things have come and gone, but blogging is still going strong. In fact, keeping a blog is so popular that there are hundreds of free blogging platforms, well-known social media have added blog features, and other social platforms are based on the concept of microblogging.

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