Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can:
- build your expertise and reputation in your industry
- flood your website or blog with traffic
- increase brand awareness and recognition
Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Because articles focus on the reader, not the link itself, these links are much more valuable, especially when you publish your articles on directories with high PageRank.
To help you make the most of this type of content marketing, we’ve compiled a list of the best article writing tips to get you started.