Experienced content marketers have been hailing the expert interview as one of the best sources of content since the Internet was born, and with good reason. Interviews with experts help you get better information than you might have been able to get otherwise, vary the content you produce for more engagement, and lift the burden of creating tons of content on your own.

If you’re using content to attract and engage your prospects and customers, expert interviews can take your content marketing to the next level.

Arm yourself with the following tips and interview ideas for content marketers to find the right experts and discover compelling stories your target audience will love to hear.

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If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike.

When you can demonstrate how your product or service creates actual results for your customers, new leads will flock to you, instead of your hunting for them.

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Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.

With a little guidance and inspiration, they’re a piece of cake.

To help you get started writing your success stories and maximizing their benefits, we’ve compiled the basic steps you’ll follow to write a case study and some great interview questions you can use.

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In The Book of Insults Samuel Johnson is quoted as saying:

“Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.”

Great comedians know a secret about content creation that most people don’t know.

It’s a secret that allows them to grab your attention and create new content in an arena which seems to be flooded with content and content creators.

I’ll explain their secret to you in a minute. But first, you
must understand something important.

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Thanks to the Internet, your ideal customers are looking for you and researching your products online. So how do you get their attention over the competition? Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it.

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One of the biggest concerns businesses have about their websites–other than generating leads and making sales–is traffic. The more traffic you get, the more leads and sales you’ll eventually get. So the question is, how do you increase website traffic?

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck.

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Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can:

  • build your expertise and reputation in your industry
  • flood your website or blog with traffic
  • increase brand awareness and recognition

Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Because articles focus on the reader, not the link itself, these links are much more valuable, especially when you publish your articles on directories with high PageRank.

To help you make the most of this type of content marketing, we’ve compiled a list of the best article writing tips to get you started.

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