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It’s been a pretty dramatic week in the marketing arena. Following the release of Instagram’s new video app, Twitter’s Vine was suffering a decrease in popularity and utilization. Vine responded nimbly this week with 15 new-and-improved features. While it’s anyone’s guess which video app will prevail, companies of all sizes can take a lesson from the agility Vine displayed in responding to their competition.
Regardless of whether you’re an enterprise or SMB, make it your goal in the weeks to come to monitor, track and improve your marketing efforts. To inspire your content marketing strategy, we’ve curated five of the coolest stories we encountered in the past week:
If there’s anything that SMB and enterprise CEOs have in common, it’s a disdain for marketing campaigns that don’t yield measurable ROI. Even worse are careless or innocent mistakes which can cause your company to lose customers. This article by the experts at ReachLocal has everything you need to transform your outreach into a lean content marketing strategy. Discover why it’s essential to avoid ignoring negative feedback, how thoughtless pay-per-click can just cost you, and the importance of following-up with leads quickly
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We take painkillers to alleviate symptoms when we aren’t feeling well, and vitamins to increase our health. Leave it to the bright marketing minds at Marketo to realize that your content marketing strategy for email can – and should – serve similar purposes.
However, these answers aren’t right for every stage of the sales cycle; your newest leads don’t need vitamins on how to better use your product or service.
Learn how to adjust your outreach efforts to solve your prospects’ pain points at the top-of-the-funnel, and offer boosts to improve the health of your relationships with existing customers.
Have you heard that Twitter is the fastest-growing social media network, experiencing a stunning 40% increase in active users over the past 9 months? Or that virtually all social networks are dominated by males? Statistics on how consumers worldwide connect with friends and companies are downright fascinating, but won’t do your company much good if you don’t nimbly apply these insights. Leave it to the brilliant Jeff Bullas to dive a little deeper into some of the latest stats to determine the underlying trends for your content marketing strategy and email. Learn why mobile matters more than ever, why it’s unsafe to assume that older consumers aren’t social, and why Google+ is less of a dark horse than you think.
It’s just smart to include video and other visuals in your content marketing strategy.
Posts with video have been shown to generate 3x the inbound links! In fact, it’s pretty difficult to go wrong with video, but subject matter expert Mark Waller reveals all the knowledge you need to ensure success.
From using assets you already have, to including interactive elements, discover the how and why behind visual content marketing.
As an added bonus, this superb piece from Content Marketing Institute includes a Slideshare and a case study!
In every field, there are leaders and early adopters who quietly leverage the newest technologies to elevate their game. IBM’s State of Marketing 2013 report took a thorough look at just what the brightest marketers are doing differently, and MarketingProfs broke it down to your advantage. Three key differences between average and outstanding content marketing strategy include:
- Knowledge of Customer Context: Publication of offers in real-time, and total integration of online and offline methods.
- Using Insights to Continually Inspire Action: The best marketers have a solid grasp on big data, and continually analyze and apply this information to their content marketing strategy and inbound efforts.
- Take a Broad View of the Customer Experience: Ongoing analysis should include interactions and customer lifetime value.
If you only read one blog post this week, make it this one. It’s got the potential to totally change how you connect with customers.
How have you elevated your marketing and use of customer insights? Does your email strategy primarily revolve around painkillers or vitamins? Let us know in the comments – we’re all ears!