Can buying social signals harm my website?

Buying social signals for SEO does carry some risks.

Social signals from unreliable sources may lead to penalties from search engines. Excessive use of social signals can also appear spammy and result in penalties.

Social signals can also positively impact your website by boosting your brand’s visibility in search results, driving traffic to your site, and increasing brand awareness.

Social media should be included in your overall marketing strategy, but it should be used carefully to avoid spam.
 
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