Inbound and Content Marketing Hub

SEO Copywriting Best Practices for 2015

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2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship, there was no end to the surprises. The year included at least 3 major updates to the Panda algorithm, changes to local search, and a number of other tweaks. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come.

Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them:

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5 Practical Writing Techniques to Double Your Productivity

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Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…?

Join the club. We’ve all been there. Sometimes a few times a day.

Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive. Here are five very practical writing techniques that have helped me become a more productive writer. I hope they help you, too.

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10 Things Epic Copywriters Do

The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.

If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.
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55 Fresh Ideas for Your Christmas Newsletter

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The winter holiday season means really, really big business.

December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter.

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5 Things You Need to Know About Copywriting 

Things You Need to Know About Copywriting

Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?
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3 Conversion Psychology Principles to Use in Sales Copy

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Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” In order to convert new leads, a marketer needs deep understanding of their company’s customers. You should also develop a strong knowledge of behavioral psychology principles.

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8 Successful Content Marketing Strategies

Content Marketing Strategies

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork?

Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.

Understand that you’re definitely not alone. While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.

Well, you’re in luck. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015:
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11 Things to Look for in Freelance Writers

Freelance writers can make or break your business.

Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Who can afford that?

Want to make sure you’re hiring the right person for your blogging and content marketing? Here are eleven things to look for when scouring the Internet for writers.
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9 Must-Use Writing Strategies [+Examples]

Writing Strategies

Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website.

A blog post or article will succeed or fail based on whether it engages the audience in a clear and consistent way. Here are nine writing strategies that can help you snag your readers and keep them interested.
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9 Data-Driven Tips for Using Images in Blog Posts

Using Images

How much effort do you put into images for your blog posts?

Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game:
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