Inbound and Content Marketing Hub

11 Actionable Writing Tips [+Examples]

writing tips, good pen

Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it.

To keep ahead in the blogging rat race, you need to be constantly improving your writing. Here are 11 actionable writing tips to help you do just that.

Read more

7 Tips to Hire the Best Freelance Writer

Freelance Writer

A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.
Read more

32 Blog Post Ideas for Your Next Article

blog post ideas

Feeling a little stumped about your next article?

Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again.

The average content marketer today uses 12 different tactics to spread their brand’s message. If you’re only using a couple blog post ideas, you risk getting left behind. Make it a point to add at least one of these to your content calendar:
Read more

27+ Resources to Learn SEO Copywriting

seo copywriting resources, library

Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic.

Read more

7 Lies About Freelance Writers You Believe

7 Lies About Freelance Writers

Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone.

Before I became a full-time freelance writer, I fell prey to many of the same myths that I now work actively to dispel. Here are seven of the top lies about freelance writers that you might believe and the truth behind them.
Read more

Simplicity is the Best Policy: 6 Essentials for the Successful Blogger

successful blogger

In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people.

Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. With a little care and thought, any blog with an empty viewer can be grown into an influential force by following 6 essential ideas.
Read more

How to Write Product Descriptions that Sell

product description that sells

Killer product descriptions that induce sales aren’t necessarily hard to write. On the contrary, once you know the formula and key ingredients that make one up, you can follow a simple series of steps every time you write a new one for a product.

Just so we’re clear, product descriptions are not always the entire copy for a product. They are just short sections of text that basically describe a product, its features, and its function.

Read more

9 Data-Driven Copywriting Tips

Data-Driven Copywriting tips

Copywriting is creative work. But today’s content marketers have an immense amount of information at their fingertips. If you’re not data-driven, you’re probably missing out on a wealth of information. Today, you’re in luck. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence. 
Read more