Inbound and Content Marketing Hub

17 Powerful Persuasive Writing Techniques


Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, persuasive copywriting can be learned and perfected by following some basic techniques.
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The Art of Influence for Great Copywriters


Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. No matter what you start with, the art of persuasion is one that great copywriters can and must learn.

Are you a persuasive person? Does it show in your copy? If you’re not sure whether your copy is compelling your readers to take action, here are some pointers and techniques that can help jump start your persuasive copywriting skills.
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6 Principles of Persuasion for an Amazing Copy


What’s the best marketing you’ve ever encountered?

Maybe it’s Verizon’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content. It was probably really persuasive.

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77+ Resources for Amazing Copywriting

Copywriting Concept

Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money.

Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it.

Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company.
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9 Content Metrics to Keep an Eye On

content marketing metrics

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure.

Don’t get me wrong — those benefits are great and doubtlessly essential to successful online marketing, but we marketers often like to be able to get specific, measured benefits out of something. Never fear, for such benefits are certainly available with content marketing. Here are 9 content metrics that will help you determine tangible ROI from your content production.

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7 Steps to Writing a Copy That Sells

Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Along the way, a professional copywriter will paint a picture of how awesome life will be without it. Here are the seven steps to writing a copy that sells.

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The 7-Step Guide to Creating Brilliant Content

Content Lifecycle / Document Lifecycle

Did you know the average person spends over 5 hours every day online? And that internet usage continues to grow each year?

There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content. To help you bridge the gap between mediocre and excellent, or boost your volume without losing quality, here are 7 must-have tips for brilliant blogging:

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9 Sure-Fire Copywriting Formulas to Grow Your Audience

Copywriting Concept

Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. While there are a number of both battle-tested and brand spanking new copywriting tips and formulas in existence, there are a handful that translate especially well to forms of content outside of advertising and sales. While AIDA is considered by many to be the ultimate formula, there are actually several others that work for marketing and other content, not just sales and advertising.

Following is a selection of both traditional and newer copywriting formulas that are sure to engage your readers and grow your audience.

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25 On-Page SEO Keystones to ALWAYS Consider


On-page SEO is a process that no serious business should ignore.

Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Having the right on-page setup also improves user experience, which keeps people coming back.
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Top 15 Content Marketing Tricks to Maximize Traffic


Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Well, you’ve come to the right place. Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
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