Inbound and Content Marketing Hub

5 Myths about Copywriting You Believe

copywriting myths, believe

Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.

Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.

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9 Magnetic Headline Formulas to Grow CTR

magnetic headline

Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content.
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9 Tips to Spot Amazing Blog Writers

blog writers

Fear of terrible content

I bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. While 71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish.
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9 Tips to Spot Amazing Article Writers

Vintage inscription made by old typewriter

Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche.

If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts. Here’s a list of 9 quick tips to help you spot amazing article writers.

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9 Ways to Create Great Content

If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. It has the potential to introduce your ideas to thousands or even millions of viewers a day. In order to get those numbers, however, you need high quality, attention-getting content.

While it can seem like everything under the sun has already been covered, creating great content is still a very achievable goal, especially if you approach a topic from a new perspective or bring a level of expertise to the mix. If creating great content is your goal— and it should be—here are nine ways to get started.

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10 Super Tips for Managing Freelance Writers

Freelance writers

I know exactly why you’re here, reading this.

Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.

Well, I’m going to let you in on one of the best-kept secrets in business today. Everyone’s using freelance writers. 62% of organizations are outsourcing their content, which is pretty staggering when you think about it. However, managing freelance writers isn’t always simple. Here are some of the most effective and proven hacks we know to help you succeed:
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11 Actionable Writing Tips [+Examples]

writing tips, good pen

Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it.

To keep ahead in the blogging rat race, you need to be constantly improving your writing. Here are 11 actionable writing tips to help you do just that.

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7 Tips to Hire the Best Freelance Writer

Freelance Writer

A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.
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