SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.
But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. After all, what is the point of getting prospects to pages that do not serve a purpose?
To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. We have also included a number of resources for writers and marketers.
Bookmark, share, and enjoy!
Crafting lip-smacking, mind-blowingly awesome content isn’t enough.
If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content.
No idea how to do that?
Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience.
Stop wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. These great tips will have you writing amazing killer headlines that will get your blog read and shared.
When it comes to blogging, is more always better?
Deep down, we all know the general answer to this question. You should blog as much as possible, until your quality starts to slip. The point where your length, depth and originality start to slip is the point where you should scale it back.
Some of us are familiar with HubSpot’s state of inbound report, which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate.
No more mediocrity.
If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world.
Are you with me? Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come:
Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. Studies have found that 60% of viral advertising isn’t created by Fortune 500s. It’s crafted by smaller brands. You have the power to earn thousands of Facebook shares, ReTweets, and +1s. And today, we’ll share some tips on how you can unleash it.
You already know the fundamentals of content that’s destined for viral. It’s going to be well-written, effectively targeted to the audience, and contextually spot-on. However, we’ve chosen to look a little deeper, and shared the science behind some of the world’s most popular blog posts:
Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education.
An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
I’m confident that for most social media managers, the path to gaining engagement isn’t always simple.
While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute:
Image credit: wildfire
Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. While there’s no substitute for mapping out your brand’s unique buyer persona profiles, learning from the best in the business could be just the inspiration you need.
Are you pretty clueless when it comes to Google+?
Unfortunately, it’s probably time for a crash course. Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 billion people as members. While its engagement rates are arguably much lower than Facebook or Pinterest, you can’t ignore the large percentage of its members who use the platform on a regular basis. We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts:
Click here to connect with Writtent on Google+!