Inbound and Content Marketing Hub

SEO Isn’t Dead: 10 Ways to Use It for Business

seo

While it may come as a surprise to some people, SEO is still alive and kicking.

Inc. magazine published click-bait piece recently with the title “SEO is Dead.” It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time. As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical.

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22 Must Know SEO Writing Tips for Higher Rankings

SEO

SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content.

Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.

Want to get a leg up on your competitors? Need to generate more leads and sales for your business? Here is a collection of must-know tips to boost the visibility of your web pages.
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What’s Missing in Your Content Strategy? 10 Things!

content strategy

There’s nothing simple about creating a content strategy.

Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:
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4 Simple Steps to Finding Perfect Freelance Writers

freelance sign

Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation.

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5 Myths About Copywriters You Believe

Myths About Copywriters

Copywriters are seriously misunderstood.

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.
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58+ Resources to Master SEO Copywriting

SEO Metal Gears

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web?

92% of marketers say that content creation is very effective for SEO.  It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.

If you are a newbie to the world of SEO copywriting, this is a must-read list. If you are a professional at SEO copywriting, I’m sure you will still discover new tips and information for yourself.
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5 Things You Can’t Blog Successfully Without

Top SEO tools

Blog successfully and you can smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to $800,000 per month!

But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without. In this post, I highlight five of the most important. If you’re just starting out with blogging, hopefully you will find this useful.

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Anatomy of a Perfect List Post

anatomy-of-a-list -post

Are list posts part of your content marketing strategy?

If they’re not, they definitely should be! List posts are the second most-shared form of content, after infographics. They’re easy-to-digest for readers, and have an instant viral quality. That doesn’t mean you can sit down to pen the perfect list post without effort, though. There are tactics you can use to improve your content’s performance. Here is some of the latest data to improve your approach:
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7 Writing Tactics You Are Wasting Your Time On

Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.

The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics.

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