Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.
The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics.
What is the secret behind the perfect blog post?
Is it the formatting, the research, the editing, the optimization, or the images?
The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success. Studies show that over 90% of marketers today are publishing custom content. There’s no lack of competition, which is all the more reason to ensure your work really shines. Here are the factors that go into an exceptional blog:
The journey of a thousand miles begins with a single step
Mastering blog writing can seem hard and time consuming. Well, actually it is.
Writing is a skill, so it takes a lot of hard work and dedication to become a better writer.
It doesn’t mean it’s impossible, though!
Productivity is huge in freelance writing and blogging. Like, make or break your business huge.
What a lot of people don’t often realize is that any freelance writer actually has a ton of stuff to do.
First and foremost, there’s the actual work: the article writing/blogging/copywriting.
Then, there are clients to email. Prospects to Skype. Sources to interview. Other freelancers to communicate with. Invoices to send. Finances to keep track of. Health insurance to pay. Personal marketing to do.
I hope you’re getting the picture.
If you want copy that converts, you need to understand these 5 basic essentials of good copywriting.
Good – nay, great copywriting has to have a certain set of standards. By following those standards, you can ensure that your copy has a fighting chance to make your business (or your client’s business) money, and lots of it.
99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return!
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts.
Don’t know how to keep up?
Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%.
What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not.
If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice:
The single most important piece of copy in a blog post.
One of the ultimate determinants of a blog post’s success.
If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title.
If you do get them right, your blog post has the potential to go viral and bring your business obscene amounts of traffic and customers.
It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice.