Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective.
If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?
The difference is often in the social media and marketing efforts used to promote content.
A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.
Based on the experience of some of the world’s sharpest blog marketers, we’ve curated some brilliant advice to help you triple your subscriber count:
You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging:
Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results.
I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs!
SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation:
Your company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Consumer research is more self-directed than ever before, and case studies are a powerful way to demonstrate real applications of your product or service without a hard sell.
If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can be a powerful blog writing formula, too.
So what are the 4 U’s and how can you use them to write more powerful headlines and copy?