While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters?
There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. Regardless of why you’ve avoided using freelance copywriters so far, here are 7 of the most common myths, debunked!
I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.
SEO writing techniques? Yes. It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Likewise, if your material isn’t worth reading and does not serve its purpose, your page one rankings aren’t going to do much for you.
As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Do that right and you are bound to taste success on the web. Here are five effective techniques to work into your digital marketing plan.
You’ve decided to make the leap, and use a freelance writer for your marketing copywriting.
Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper. Here are 7 seriously important factors to consider:
Does it ever feel like you’re struggling to gain any traction on Twitter?
You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Your lack of engagement could result from boring Tweet structures. Here are 11 tried-and-true Tweet writing formulas that really change everything:
As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. You need it for your website, your marketing, and your clients – you need it to stay relevant in your industry.
But are you doing it right? Are you hiring the right people for the job? You might not be, and a simple oversight can cost you time and money when you’re outsourcing content. The wrong freelancers can even sink your business. The next time that you hire a freelancer to handle your writing, keep the following eleven things in mind.
So, you’re thinking of a career as a professional copywriter.
You’re dreaming of a life where you’re paid to be creative. Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. Regardless, one thing is abundantly clear to those of us “on the inside.” Considering how to become a copywriter is a lot more sensible than you may think. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. A exceptional career and lifestyle is within reach, and we’re here to tell you how to become a copywriter:
2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship, there was no end to the surprises. The year included at least 3 major updates to the Panda algorithm, changes to local search, and a number of other tweaks. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come.
Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them:
Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…?
Join the club. We’ve all been there. Sometimes a few times a day.
Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive. Here are five very practical writing techniques that have helped me become a more productive writer. I hope they help you, too.
The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.