Inbound and Content Marketing Hub

7 Writing Tactics You Are Wasting Your Time On

Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.

The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics.

Read more

Anatomy of a Perfect Blog Post

blog post

What is the secret behind the perfect blog post?

Is it the formatting, the research, the editing, the optimization, or the images?

The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success. Studies show that over 90% of marketers today are publishing custom content. There’s no lack of competition, which is all the more reason to ensure your work really shines. Here are the factors that go into an exceptional blog:
Read more

3 Writing Techniques to Double Your Productivity

Make Things Happen!

Productivity is huge in freelance writing and blogging. Like, make or break your business huge.

What a lot of people don’t often realize is that any freelance writer actually has a ton of stuff to do.

First and foremost, there’s the actual work: the article writing/blogging/copywriting.

Then, there are clients to email. Prospects to Skype. Sources to interview. Other freelancers to communicate with. Invoices to send. Finances to keep track of. Health insurance to pay. Personal marketing to do.

I hope you’re getting the picture.

Read more

5 Essentials of a High Converting Copy

5 essentials

If you want copy that converts, you need to understand these 5 basic essentials of good copywriting.

Good – nay, great copywriting has to have a certain set of standards. By following those standards, you can ensure that your copy has a fighting chance to make your business (or your client’s business) money, and lots of it.
Read more

20 Amazing Resources to Learn Copywriting

copywriting-quill

What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not.

If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice:

Read more

15 Must-Use Words in Your Headlines [+Examples]

headlines

Headlines.

The single most important piece of copy in a blog post.

One of the ultimate determinants of a blog post’s success.

If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title.

If you do get them right, your blog post has the potential to go viral and bring your business obscene amounts of traffic and customers.
Read more

5 Factors that Distinguish Great Copywriters

copywriters

It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice.
Read more

x
Like content marketing as much as we do?