You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Writing is not enough: to be heard you have to share your blog posts with others.
Do you also forget “marketing” in your content marketing strategy?
The steps below briefly outline what should be on your content marketing “ta-da” list.
Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.
The About Us page is one of the most visited pages of your website. But what happens after visitors land on it–do they stay on your site, look at your offerings, contact you for more information? Or do they disappear?
Part of the trick to keeping visitors and turning them into leads is to tell a powerful brand story, one that grabs and holds their attention like a great novel or movie. If you’re having trouble using stories in marketing, try these 15 storytelling techniques to help you write a better brand story.
What if a marketer was only as good as their content marketing tools?
I believe there’s actually much more truth to that statement than many of us realize. The brands that succeed at content marketing are those that take an agile stance. Not only should you constantly evaluate and re-evaluate your approach, you should take a long, hard look at how you’re getting there.
While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.
Much like our recent blog on tools and apps for rapid visual content creation, I personally believe that everything on this list has immense value to offer brands of any size. Here are the very best:
A stock photo is worth a thousand words, but a custom image is worth a thousand page views.
I’m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. It’s enough to help you scrape by, but does it help you visually communicate your brand’s goals or voice? Do any of your audience members stop and say “wow, that’s a really cool picture!” Probably not, and this is why you should be investing in custom images.
Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.
It’s no secret that creating high-quality blog posts can be incredibly time-consuming. Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? Of course you do. Once your readers finish consuming your content, their thought should never be “well, what do I do now?” We live in a culture of information-saturation. Consumers today are highly-distracted, which is why you need to end your posts with a bang, by including enticing, well-written calls to action.
People have been telling stories since we could draw on cave walls. Bedtime stories, grand odysseys, tall tales, epic adventures, tragedies, romances, comedies – these are how we understand one another, how we bond with each other.
Stories are how smart marketers win their customers’ hearts.
Selling isn’t just about the cool things your product can do, and buying isn’t a logical process. Stories bridge the gaps between features and benefits and the deep emotional reasons people buy. Stories build connections between you and your prospects – emotional connections that keep them coming back to you.
Consider your favorite blogs and the most memorable commercials. They used the art of storytelling to bypass your logical mind and put their message straight in your heart. Whether you laughed, cried, hated the product, or rushed out to buy it, the stories stuck in your mind and kept you coming back for more.
There is only a 16% chance someone will actually read your entire blog article.
Staggering, isn’t it? Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Formatting your articles appropriately is key to success at business blogging.
Still, you need to avoid mistakes under review in this article at any cost. Remember that poor text formatting pushes off your visitors…
Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly). They are so powerful that leading surgeon Dr. Atul Gawande actually wrote a book called “The Checklist Manifesto: How to Get Things Right.”
And guess what?
Checklists aren’t just for brain surgeons. They’re also an incredibly powerful tool for writing flawless blog posts.
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.
Simply Googling the phrase will bring up search results with strong opinions on both sides. To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business: