Inbound and Content Marketing Hub

9 Data-Driven Tips for Using Images in Blog Posts

Using Images

How much effort do you put into images for your blog posts?

Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game:
Read more

7 Must-Know Writing Tips [+Examples]

upload_1416630950_writingtips

Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Fortunately, there are ways to make your writing more engaging while streamlining your writing process. Following is a list of effective writing tips that can help you create standout content more efficiently.

Read more

SEO Isn’t Dead: 10 Ways to Use It for Business

seo

While it may come as a surprise to some people, SEO is still alive and kicking.

Inc. magazine published click-bait piece recently with the title “SEO is Dead.” It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time. As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical.

Read more

22 Must Know SEO Writing Tips for Higher Rankings

SEO

SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content.

Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.

Want to get a leg up on your competitors? Need to generate more leads and sales for your business? Here is a collection of must-know tips to boost the visibility of your web pages.
Read more

What’s Missing in Your Content Strategy? 10 Things!

content strategy

There’s nothing simple about creating a content strategy.

Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:
Read more

4 Simple Steps to Finding Perfect Freelance Writers

freelance sign

Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation.

Read more

5 Myths About Copywriters You Believe

Myths About Copywriters

Copywriters are seriously misunderstood.

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.
Read more

58+ Resources to Master SEO Copywriting

SEO Metal Gears

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web?

92% of marketers say that content creation is very effective for SEO.  It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.

If you are a newbie to the world of SEO copywriting, this is a must-read list. If you are a professional at SEO copywriting, I’m sure you will still discover new tips and information for yourself.
Read more

5 Things You Can’t Blog Successfully Without

Top SEO tools

Blog successfully and you can smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to $800,000 per month!

But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without. In this post, I highlight five of the most important. If you’re just starting out with blogging, hopefully you will find this useful.

Read more

x
Like content marketing as much as we do?