Online Marketing Archives

5 SEO Writing Techniques to Consider in 2016

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SEO writing techniques? Yes. It might be 2016, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Likewise, if your material isn’t worth reading and does not serve its purpose, your page one rankings aren’t going to do much for you.

As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Do that right and you are bound to taste success on the web.

Here are five effective techniques to work into your digital marketing plan.

7 Tips on Finding the Best Freelance Writer for Your Blog

Jasmine Henry

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You’ve decided to make the leap, and use a freelance writer for your marketing copywriting.

Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper. Here are 7 seriously important factors to consider:

55 Fresh Ideas for Your Christmas Newsletter

Jasmine Henry

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The winter holiday season means really, really big business.

December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter.

SEO Isn’t Dead: 10 Ways to Use It for Business

Jasmine Henry

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While it may come as a surprise to some people, SEO is still alive and kicking.

Inc. magazine published click-bait piece recently with the title “SEO is Dead.” It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time. As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical.

7 Ways to Spot Epic Copywriters for Your Site

Nelson Dias

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Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter.

4 Simple Steps to Finding Perfect Freelance Writers

Nelson Dias

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Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation.

8 Ways What You Write Affects Your Bottom Line

Tyson Downs

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99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return!

Master 5 Copywriting Formulas to Grow Sales Online

Karri Stover

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Want your sales copy to stand out to readers and compel them to make a purchase? Of course you do. But for your sales copy to be effective in a time when consumers are constantly bombarded with content it must meet three vital criteria:

7 Habits of Insanely Productive Freelance Writers

Jennifer Barry

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Maintaining productivity outside of an office environment can be difficult, especially for freelance writers who have no boss but himself or herself. You’ve got great resources to provide the best possible blogs, articles, and ebooks for your clients, but somewhere between the research and the editing, it’s easy to lose focus. The result is either a hastily completed project that meets deadlines but not much else, or well-executed content that’s a little too late.