Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?
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So, you’re thinking of a career as a professional copywriter.
You’re dreaming of a life where you’re paid to be creative. Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. Regardless, one thing is abundantly clear to those of us “on the inside.” Considering how to become a copywriter is a lot more sensible than you may think. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. A exceptional career and lifestyle is within reach, and we’re here to tell you how to become a copywriter:
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The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.
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It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice.
If you’re looking to hire a copywriter for your business, the following 5 characteristics of great copywriters will help you sort out the truly talented from the merely mediocre.
Writing well is hard, and being a good copywriter presents its own set of challenges. Writers must take several elements into consideration when creating content, from tone of voice to grammar and formatting, and professional copywriters face the added challenge of turning on a dime. As a copywriter, you might write a topical blog post one day and evergreen website content the next, and you must be able to switch from one style to the other with ease.
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Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you.
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Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.
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Inspiration… A notion that can hardly be explained and, at times, is even harder to find.
Some writers say that only hard work and professionalism will help them to create outstanding pieces of literary art. Others try to assure you that inspiration is of paramount importance for content creation, and without it, all the other frenzied effort is useless.
Quality content isn’t enough anymore. If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Wait, what?