Sometimes essay writing is like visiting a dentist – painful, but inevitable. Nobody is interested in student’s personal circumstances. Who cares if you have time and energy for doing that essay juggling work, study and private life? Is your heart broken? Or, maybe, have you spent several sleepless nights? In the eyes of your professors, these are weak excuses for not doing homework. Do it or die.

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Writing Tactics: Wasting Your Time

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Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.

The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics.

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Business Blogging Inspiration

I’ll clue you into a little secret. There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Literally everyone has days where their ideas run dry, or they’d just rather be sitting on a beach far from their laptop. Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music.

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When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel – also sometimes known as a sales funnel – there’s a good chance you’re losing many of your potential buyers. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel.

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Content Strategy

There’s nothing simple about creating a content strategy.

Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:

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Social media content

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Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesn’t engage readers. It doesn’t build valuable links. It doesn’t attract search engines, generate leads, or convert sales.

While “gaming the system” might have worked in the past, consumers expect more now. So do search engines like Google, Bing, and Yahoo – Google in particular. To gain search visibility and traffic today, a company needs to be useful, solve problems, and develop a brand.

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Company Newsletter

Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.

The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.

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