Digital marketing quotes are a powerful source of insight and inspiration, guiding you through the challenges and opportunities of the digital world.
One of my favorites is
Content is fire, social media is gasoline. – a quote by Jay Baer.
This quote serves as a reminder that while creating valuable content is essential, leveraging social media can amplify its reach and impact.
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You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly?
Wikipedia defines a press release as:
“a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.”Continue reading
On-page SEO is a process that no serious business should ignore.
Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Having the right on-page setup also improves user experience, which keeps people coming back.
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Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content, while keeping up on other blogs in your niche via RSS feeds or email subscription. However, taking the time to leave comments really matters, and it’s an integral part of your content promotion strategy whether you realize it or not. Content marketing expert Ken Mueller cites his regular commitment to leaving comments as a critical success measure, stating “[i]t has been incredibly important to my growth as a blogger, and to the growth of my business.”
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An estimated 88% of brands today are using social media for marketing. If you’re not on Facebook, Instagram, X (formerly Twitter), or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
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Few books have made a bigger impression on culture than J.K. Rowling’s Harry Potter series. With millions of copies sold around the world, the books defined the pre-teens years for the crop of millennials who are now entering the work force. The books are more than purely entertaining fiction, however. They’re rich with allegory and philosophy, and have more to reveal about marketing tactics and best practices than you may realize.
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For the past two years since AI tools like ChatGPT became available, concerns have arisen about their potential to be unethical, make students less capable, and facilitate cheating.
However, universities are now recognizing that AI tools can be beneficial when used properly. It’s important to use AI ethically to enhance efficiency and overcome barriers to reaching your full potential.
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Writing the perfect resume and cover letter can be a daunting task in today’s competitive job market. With recruiters spending an average of just 7.4 seconds scanning each resume, job seekers need to make an immediate impact. Additionally, 75% of large companies use applicant tracking systems (ATS) to filter candidates, which means your documents must not only be compelling but also optimized for these automated systems. In this challenging landscape, job seekers are increasingly turning to AI tools like ChatGPT to enhance their application materials and improve their chances of success.
Continue readingHave you ever wondered why some people are not afraid of losing their job? They have courage to ask for advancement and salary raise and quit jobs they are not happy with. They seem to ignore the global unemployment crisis and look for a better position most of the time. Paradoxically, they get lots of interviews and are accepted for the most desirable jobs.
What secret knowledge do they possess?
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2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. And 2024? That was when these seemingly disparate marketing practices began to convene. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach.
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