It’s hard to deny the fact that AI tools have changed the way teachers and students approach writing assignments. On the one hand, they have made the writing process less time-consuming and exhausting by offering quick answers to any question you may have while working on an essay. On the other hand, they have created an additional pressure for the academia to make sure the essays students submit are not AI-generated.

AI essay graders promise to simplify the process and handle the heavy lifting of initial assessment. The only problem remaining is that many of these tools have flaws and lack the nuance to evaluate creative or complex arguments. After testing numerous platforms, we’ve found five AI essay grading tools that deliver exactly what they promise and want to share the results with you.

Continue reading

As 2025 draws to a close, the SEO landscape continues to shift, with significant changes anticipated in 2026.

Competitors gaining access to Google’s data could disrupt the search ecosystem, compelling SEOs to rethink strategies across platforms. At the same time, evolving AI tools streamline tasks but risk reducing creativity to a formula.

Continue reading

Writing a good essay can take a lot of time and effort. It can be tiring, frustrating, and difficult – even for someone like me who writes every day for a living. If writing isn’t your strong suit, it can feel even harder. That’s why there are many tools and websites designed to help you complete your paper.

Some of these services aren’t entirely ethical, and I don’t recommend paying someone to write your essays for you. However, there are some useful AI tools that can make the writing process faster and easier.

Continue reading

Nowadays, it’s no secret that behavioral factors play a significant role in search rankings. Google pays close attention to user experience signals such as CTR, bounce rate, time spent on a page, and return rate.

If you want your website not only to reach the top of Google search but also to maintain its position for a long time, you need to continuously monitor these metrics and work on improving them.

Continue reading

It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content.

If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Great! But it’s easier said than done, right?

Continue reading

Digital marketing quotes are a powerful source of insight and inspiration, guiding you through the challenges and opportunities of the digital world.

One of my favorites is

Content is fire, social media is gasoline. – a quote by Jay Baer.

This quote serves as a reminder that while creating valuable content is essential, leveraging social media can amplify its reach and impact.

Continue reading

You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly?

Wikipedia defines a press release as:

“a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.”

Continue reading

On-page SEO is a process that no serious business should ignore.

Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Having the right on-page setup also improves user experience, which keeps people coming back.

Continue reading

Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content, while keeping up on other blogs in your niche via RSS feeds or email subscription. However, taking the time to leave comments really matters, and it’s an integral part of your content promotion strategy whether you realize it or not. Content marketing expert Ken Mueller cites his regular commitment to leaving comments as a critical success measure, stating “[i]t has been incredibly important to my growth as a blogger, and to the growth of my business.”

Continue reading

Image source

Few books have made a bigger impression on culture than J.K. Rowling’s Harry Potter series. With millions of copies sold around the world, the books defined the pre-teens years for the crop of millennials who are now entering the work force. The books are more than purely entertaining fiction, however. They’re rich with allegory and philosophy, and have more to reveal about marketing tactics and best practices than you may realize.

Continue reading