29+ Killer Resources to Learn Copywriting

Fantastic copywriting is the real key to success.

I challenge you to identify one great or even mid-sized brand with mediocre content. As far as I know, you won’t succeed. As long as brands have advertised, their visibility has been due in part to the quality of their content.

The need for highly-skilled writers has only grown in the age of the internet. Whether you’re looking to improve your own skill set or make the jump into one of the world’s most exciting and rewarding careers, we’ve curated a list of resources we know and trust. From beginners to experts, there’s something to benefit everyone on this list:

1. Copyblogger

Any list of content writing resources would be remiss to not include Copyblogger, one of the most authoritative resources on the subject. Written by Brian Clarke and expert guests, it includes frequent insights on marketing best practices.

2. Declaring War on Bland

In this 16-minute Tedx Talk, Lawyer-turned-writer Jean Tang discusses the need for “copywriting as fresh literature” in a world of boring sales-focused words.

3. Copy Hackers

The name of this site tells you everything you need to know. If you’re looking for actionable copywriting tips, this should be a top destination.

4. Customer Focus Calculator

Is your current content writing too self-centered? Well, there’s an easy and objective way to check. This resource from AlchemyMarketing will measure the “we we” status of your content, which has raised conversions 125% for their clients!

5. CMI Blog

The team of highly respected experts behind Content Marketing Institute’s blog has been at the cutting-edge of digital marketing copy for years.

6. Infographic: How People Read Online

Every successful writer needs at least a basic understanding of how today’s consumers engage with web pages. This infographic is the perfect place to start!

7. The Definitive Guide to Copywriting

The truly brilliant Neil Patel shares much of what he’s learned writing for the web in this free, 30,000 word guide to the art.

8. Copywriting 101

This awesome eBook will teach you how to craft sentences, paragraphs, and structure content to compel readers into making a purchase.

9. Metaphorically Speaking

James Geary has spent his entire career studying metaphors. His 10-minute Ted Talk is sure to help you create more rich illustrations in your content writing.

10. Copywriting Course

This course will guide you through the most essential elements of copywriting. You’ll learn the right mentality for a copywriter, top techniques, proven formulas, and how to get started.

11. How to Write Copy that Converts

Here you’ll find ridiculously simple tricks from Joana Wiebe on how to create a copy that actually converts. With her guidance you can achieve remarkable results.

12. Brilliant Copywriting

“Think of it as a rocket-assisted launch for your writing career.” This phrase from this book’s description really explains what it’s all about. This resource gives aspiring copywriters the knowledge of battle-hardened professional writers.

13. How to Improve the Clarity of Your Writing

It doesn’t matter how smart your writing is. If your average reader can’t understand it, it’s useless. This blog is filled with tips to help you write more effectively.

14. The Carlin Ad-Speak Calculator

Whether you’re writing an ad, an eBook, research paper or a blog, it’s easy to slip into meaningless business jargon. This calculator can help you measure and improve.

15. Copywriting Masterclass

The purpose of this class is to help you grow as a copywriter. Find two days in your tight schedule to learn new proven techniques and tricks to improve your copywriting.

For more on the topic, I recommend 15 Unbelievably Powerful Pro-Tips for Writing Rockstar Blog Titles.

16. How to Write Amazing AdWords Ad Copy

This is a video about creating effective Adwords advertising. One of the most important things to know about writing good copy of any type is that you need great bait, and need to learn how to attract the right people. In this video you’ll learn how to do that.

17. Think Like a Copywriter

Content writing superstar Alastaire Allday believes that effective content creation isn’t about a set of skills. It’s about learning to think analytically and creatively at the same time. His eBook explains how.

18. The eBook eBook

Who can’t help but smiling over that title? Jonathan Kranz of Kranz Communications explains how to take your eBooks from mediocre to stellar in this free, 44-page resource.

19. 13 Copywriting Mistakes to Avoid

With a humorous sub headline of “or Knowing Why Users Hate You,” leading SEO agency Portent’s eBook has a unique sensitivity to search optimization best practices.

20. ABC Copywriting

This isn’t the most frequently-updated blog online, but it’s still one of the best. Topics range from advice for freelancers to storytelling techniques.

21. 20 Websites With Carefully Crafted and Convincing Copy

Sometimes, the best way to learn is by example. This blog from DesignShack shares fabulous links to brilliant small business websites.

22. The 6+1 Model for Effective Copywriting

For decades, advertisers have relied in the AIDA model – Attention, Interest, Desire, and Action. The experts at Smashing Magazine believe their model is superior, and I agree.

23. Becoming a Copywriter in a Year

In this article you will find 5 ideas that will help you become a master copywriter in less than a year!

24. Copywriters Roundtable

This blog is exactly what it sounds like – a collaborative forum for discussion and debate among professional writers working in all industries.

25. Guide to Copywriting by Neil Patel

Neil Patel’s 30,000-word guide on copywriting just had to be part of this list! Neil and Joe Putnam created a guide that will improve your business through the power of words.

26. The RANT

Be warned, this blog is definitely not for the faint of heart. What you can expect is no holds-barred commentary on technique, the state of the industry, and much more from award-winning copywriter John Carlton.

27. The Copywriter’s Crucible

Matt Ambrose’s blog isn’t updated nearly frequently enough, but his archives are absolutely worth your time to peruse. He even tackles the tough topics – like video scripts and copyright issues.

28. Grammar Girl

Your content writing is going to be a lot less credible if it’s filled with issues. Grammar Girl is pretty much the de facto resource for marketers, authors, and other professional communicators.

29. The 7-Point Checklist for Powerful Landing Page Copy

I believe this isn’t just an invaluable resource for creating landing page content. It’s a great starting place for any time your content needs to be direct, punchy, and persuasive.

30. Finding Fresh Ideas for Copywriting

Check out this list of tips that will help you craft fresh and original copy.

And I’m done here. These are the resources I found most useful and effective. Rest assured, there’s much more to learn and discover about copywriting. Don’t stop at these 30, dig deeper and watch your career succeed!

Did you love this resource? Check out our favorite hacks in 20 Exclusive Copywriting Tips Even Gurus will Be Surprised to Know.