Jasmine Henry, Author at Writtent

17 Battle-Tested and Data-Backed Writing Tips

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Does your content work?

If you’re anything like most copywriters, the answer is “well, sometimes.” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good?

If you’ve been marketing or copywriting for very long, you know the answer is “it’s complicated.” The formula behind great content involves a lot more than just good grammar or decent images (though both of those factors definitely help!). We can’t offer an absolute checklist for creating blogs, social media posts, and eBooks your audience will love. However, we can offer you a list of 17 fascinating writing tips that are backed by data:

7 Myths You Believe About Freelance Copywriters

Jasmine Henry

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While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters?

There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. Regardless of why you’ve avoided using freelance copywriters so far, here are 7 of the most common myths, debunked!

7 Tips on Finding the Best Freelance Writer for Your Blog

Jasmine Henry

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You’ve decided to make the leap, and use a freelance writer for your marketing copywriting.

Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper. Here are 7 seriously important factors to consider:

Career Advice for Writers: How to Become a Copywriter

Jasmine Henry

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So, you’re thinking of a career as a professional copywriter.

You’re dreaming of a life where you’re paid to be creative. Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. Regardless, one thing is abundantly clear to those of us “on the inside.” Considering how to become a copywriter is a lot more sensible than you may think. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. A exceptional career and lifestyle is within reach, and we’re here to tell you how to become a copywriter:

SEO Copywriting Best Practices for 2015

Jasmine Henry

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2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship, there was no end to the surprises. The year included at least 3 major updates to the Panda algorithm, changes to local search, and a number of other tweaks. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come.

Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them:

10 Things Epic Copywriters Do

Jasmine Henry

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The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.

If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.

55 Fresh Ideas for Your Christmas Newsletter

Jasmine Henry

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The winter holiday season means really, really big business.

December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter.

3 Conversion Psychology Principles to Use in Sales Copy

Jasmine Henry

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Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” In order to convert new leads, a marketer needs deep understanding of their company’s customers. You should also develop a strong knowledge of behavioral psychology principles.

8 Successful Content Marketing Strategies

Jasmine Henry

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Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork?

Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.

Understand that you’re definitely not alone. While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.

Well, you’re in luck. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: