Does your content work?
If you’re anything like most copywriters, the answer is “well, sometimes.” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good?
If you’ve been marketing or copywriting for very long, you know the answer is “it’s complicated.” The formula behind great content involves a lot more than just good grammar or decent images (though both of those factors definitely help!). We can’t offer an absolute checklist for creating blogs, social media posts, and eBooks your audience will love. However, we can offer you a list of 17 fascinating writing tips that are backed by data: