ABOUT THE AUTHOR
Jonathan John
Jonathan John
Editor

Jonathan John | Author at https://writtent.com/

Problem of content mediocrity

On the Internet, there’s just about 1 billion websites and 4,350,000,000 pages of information.

Fact: There’s more than enough content on the web already. Way more than enough.

In blogger terms, that means that if the only content you publish is rehashed themes already found all over the blogosphere, then don’t bank on success. Maybe that strategy worked back when there were only 10,000+ Internet users per website, but today, there’s only 4 for each.

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Persuasive Writing Tips

The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer.

Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp. If you’re currently struggling in this area, take a look at these 9 persuasive writing tips, and start watching your copy improve.

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High Converting Copy

If you want copy that converts, you need to understand these 5 basic essentials of good copywriting.

Good – nay, great copywriting has to have a certain set of standards. By following those standards, you can ensure that your copy has a fighting chance to make your business (or your client’s business) money, and lots of it.

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headlines

Headlines.

The single most important piece of copy in a blog post.

One of the ultimate determinants of a blog post’s success.

If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title.

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The About Us page is one of the most visited pages of your website. But what happens after visitors land on it–do they stay on your site, look at your offerings, contact you for more information? Or do they disappear?

Part of the trick to keeping visitors and turning them into leads is to tell a powerful brand story, one that grabs and holds their attention like a great novel or movie. If you’re having trouble using stories in marketing, try these 15 storytelling techniques to help you write a better brand story.

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While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to.

These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing.

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They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact.

No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 15 must-have tools copywriters should equip themselves with.

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Believe

Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.

Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.

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