Productivity is huge in freelance writing and blogging. Like, make or break your business huge.

What a lot of people don’t often realize is that any freelance writer actually has a ton of stuff to do.

First and foremost, there’s the actual work: the article writing/blogging/copywriting.

Then, there are clients to email. Prospects to Skype. Sources to interview. Other freelancers to communicate with. Invoices to send. Finances to keep track of. Health insurance to pay. Personal marketing to do.

I hope you’re getting the picture.

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If you want copy that converts, you need to understand these 5 basic essentials of good copywriting.

Good – nay, great copywriting has to have a certain set of standards. By following those standards, you can ensure that your copy has a fighting chance to make your business (or your client’s business) money, and lots of it.

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Headlines.

The single most important piece of copy in a blog post.

One of the ultimate determinants of a blog post’s success.

If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title.

If you do get them right, your blog post has the potential to go viral and bring your business obscene amounts of traffic and customers.

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While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to.

These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing.

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I get it. No, really. I do.

We’ve all been at that point where you work super hard at putting out each and every blog post … but even when it goes live, you don’t see any real results from it. So you look over your blog post once again, looking for mistakes you think you might have missed in the first rounds of editing.

But there are none to be found … or so you think. The simple truth is that each and every piece of writing – no matter the quality, length, or current success – can be made better. There is always room for improvement. The sooner you realize that, the better.

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Storytelling is a major part of any content marketing strategy. Why?

You see, there’s one big problem with online marketing. It’s online.

In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. In short, they don’t get the opportunity to understand who you are and what your brand stands for.

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They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact.

No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 15 must-have tools copywriters should equip themselves with.

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Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.

Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.

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Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche.

If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts. Here’s a list of 9 quick tips to help you spot amazing article writers.

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Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it.

To keep ahead in the blogging rat race, you need to be constantly improving your writing. Here are 11 actionable writing tips to help you do just that.

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