Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…?

Join the club. We’ve all been there. Sometimes a few times a day.

Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive. Here are five very practical writing techniques that have helped me become a more productive writer. I hope they help you, too.

Continue reading

Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?

Continue reading

Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website.

A blog post or article will succeed or fail based on whether it engages the audience in a clear and consistent way. Here are nine writing strategies that can help you snag your readers and keep them interested.

Continue reading

Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Fortunately, there are ways to make your writing more engaging while streamlining your writing process. Following is a list of effective writing tips that can help you create standout content more efficiently.

Continue reading

Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.

The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics.

Continue reading

It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice.

Continue reading

Whether you are a complete novice or a seasoned copywriter, sharpening your copywriting skills is always a good thing. There are some tricks of the trade that never go out of style, and the following copywriting techniques can help you master effective and memorable copywriting.

Continue reading

Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. The ultimate goal of any website is to gain conversions, and website copywriting is the science of telling stories that urge readers to respond.

There is no one formula for website copywriting that works for every company. Short but sweet might be just the thing for one business, while another will require more in-depth information to convince visitors to take action. However, following are some steps all website copywriters can take to make the most of their limited time with readers.

Continue reading