Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content.

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If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. It has the potential to introduce your ideas to thousands or even millions of viewers a day. In order to get those numbers, however, you need high quality, attention-getting content.

While it can seem like everything under the sun has already been covered, creating great content is still a very achievable goal, especially if you approach a topic from a new perspective or bring a level of expertise to the mix. If creating great content is your goal— and it should be—here are nine ways to get started.

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A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.

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Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone.

Before I became a full-time freelance writer, I fell prey to many of the same myths that I now work actively to dispel. Here are seven of the top lies about freelance writers that you might believe and the truth behind them.

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Hi! My name is Karri, and I am a consumer. Every day, wherever I turn, someone is trying to sell me something. Most of the time I just scroll on by, but occasionally something catches my eye and makes me click or call.

That something is what professional copywriters strive for in everything they write. I’m going to give you some great copywriting tips in the form of a checklist that will help you catch my eye and make me buy. I’ll start with the two that caught your attention in the title.

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Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. How? Through a mix of effective copywriting techniques and powerful conversion copywriting hacks.

Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition.

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Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. No matter what you start with, the art of persuasion is one that great copywriters can and must learn.

Are you a persuasive person? Does it show in your copy? If you’re not sure whether your copy is compelling your readers to take action, here are some pointers and techniques that can help jump start your persuasive copywriting skills.

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Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Along the way, a professional copywriter will paint a picture of how awesome life will be without it. Here are the seven steps to writing a copy that sells.

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