It’s only been a week since Content Marketing World 2013, the world’s largest gathering of content marketing professionals. Over 2,000 attendees gathered in Cleveland, the unofficial “content capital of the world” September 9-12 to listen to the expertise of prominent professionals such as LinkedIn’s Jonathan Lister and Jonathan Mildenhall of Coca Cola.
While it’s hard to pin point a single event that was most valuable, there’s no question that Content Marketing Institute (CMI) founder Joe Pulizzi stole the show in his opening keynote address. Dressed in his trademark orange suit (you read that right), Pulizzi’s talk focused on sharing some of the coolest insights from CMI’s annual report which is developed in conjunction with MarketingProfs, scheduled for release in the near future.