Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit.Continue reading
Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach. Guest posting can help you tap into other blogger’s networks, but it’s time-consuming to form the relationships and deliver original posts.Continue reading
Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute.
25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. The long answer is much more complex.Continue reading
The meteoric growth of web content has come with a crop of experts, who range from totally qualified to less than able to give sound advice. It’s truer than ever to take advice you find online with a grain of salt, particularly when the health and success of your small business is on the line. There’s blog marketing tips out there that can revolutionize your company, and there’s pieces of advice that are sure to hurt more than help.Continue reading
Every day, 55 million Facebook statuses are updated. The stream of information on the internet is staggeringly fast. Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence.
Content marketers love earning page views. There’s nothing that feels better than putting hours of hard work and mental elbow grease into a blog article, and watching it pay off as the content make the rounds on Twitter and rack up thousands of hits.
However, I’ve got some news that’s probably no surprise for you.
Your CEO is probably more interested in leads. Not just any leads, either. Sales-qualified leads with an interest in buying your company’s product.
There are few shortcuts to great SEO in the post-Panda update era. While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. Or can it?
Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Not fully convinced that a high search ranking matters?
Can a company ever have too much branded content? The statistics seem to indicate that the answer is no way.
In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013, 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand.
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine.
Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2023. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.
One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. In an era where multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse.